Integrated Campaigns Manager

MagicSchool AI•,

6d•$119,000 - $161,000•Remote

About The Position

MagicSchool is hiring an Integrated Campaigns Manager to own its campaigns engine from planning through launch, measurement, and debrief. The role plans and project-manages national and seasonal campaigns, builds toolkits for Sales and Customer Success, and develops pipeline through owned campaigns and third-party partnerships. The position sits on the Marketing team and works closely with Sales, Customer Success, Sales Enablement, Creative, Product Marketing, and Corporate Marketing. It also presents to senior leaders and has significant visibility.

Requirements

Experience running multi-channel campaigns from concept to completion.
Strong project-management skills using Asana or a similar tool.
A data-minded, ROI-driven approach, including setting goals upfront and measuring against pipeline rather than only opens, attendance, or lead volume.
Experience using Salesforce, including pulling campaign and pipeline data.
Experience across both prospecting and customer marketing.
Experience working directly with Sales and Customer Success.
Experience in a fast-growth or product-led growth environment.
Background in EdTech or K-12, or familiarity with seasonal buying cycles.
Ability to write and present well, raise risks early, and communicate updates to senior leaders.
Care about improving education through technology.

Nice To Haves

Experience building third-party partnership or co-marketing campaigns.
Ownership of a seasonal campaign tied to pipeline.
Content or creative background that supports effective creative briefing and direction.
Sales enablement or campaign toolkit-building experience.
Marketing automation experience with Pardot, Marketing Cloud, or HubSpot.
Exposure to attribution tools such as HockeyStack or Amplitude.

Responsibilities

Own national and seasonal campaigns, including Back to School, Teacher Appreciation Week, and customer campaigns, from ideation through launch, measurement, and debrief.
Build and maintain campaign toolkits for Sales and Customer Success teams to support prospecting and customer marketing.
Coordinate with the regional campaigns team to localize national campaigns and incorporate regional needs into national planning.
Maintain a campaign calendar with clear owners and timelines, and proactively share status updates.
Coordinate email, paid media, events, content, social, and web work so campaigns operate as integrated efforts.
Measure campaign performance against pipeline and ROI goals and use results to recommend improvements for future campaigns.
Support the Senior Manager of Demand Generation with execution of partner-driven programs, including partnership paid ads, co-hosted webinars, and trade publication placements, coordinating with teams responsible for partner relationships and communications.
Create and launch campaigns in Asana or a similar project-management tool without waiting for requests from Sales or Customer Success.
Set pipeline goals before campaign launch and report campaign results against those goals.
Surface Sales and Customer Success needs early and keep regional, events, ABM, and digital teams aligned.
Run campaigns from kickoff through completion, manage campaign timelines, raise risks early, and update senior leaders.