Senior Director, Integrated Campaigns

Darktrace•Boston, MA

3d•Hybrid

About The Position

Darktrace is seeking a Senior Director, Integrated Campaigns to lead the strategy, development, execution, and optimization of its global campaign engine. This highly visible leadership role translates product and corporate messaging into integrated campaigns and programs designed to drive awareness, engagement, pipeline generation, customer expansion, and retention. The position combines strategic thinking, creative storytelling, operational excellence, and commercial accountability, and leads a Campaign Center of Excellence to bring Darktrace’s AI-driven security story to market throughout the customer lifecycle. The role partners with Product Marketing, Brand, Digital, Field Marketing, Partner Marketing, SDR, Sales, Customer Success, Marketing Operations, and Analytics. It owns global campaign strategy and delivery, campaign planning and performance measurement, cross-functional and regional orchestration, investment management, and the development of scalable campaign practices. The Senior Director also recruits, develops, and coaches a high-performing team and contributes to annual planning, investment decisions, organizational priorities, and go-to-market strategy. The position is hybrid and may be based in NYC, Boston, Washington DC, Charlotte, Miami, Austin, Dallas, or Chicago. Periodic travel is required to support key events, collaboration, customer engagement, and strategic business meetings.

Requirements

Extensive experience leading integrated campaigns, demand generation, growth marketing, or revenue marketing organizations in cybersecurity, enterprise software, SaaS, or adjacent technology markets.
Typically 10+ years of B2B marketing experience, including significant team leadership and measurable revenue outcomes.
Proven track record owning campaigns end-to-end, including strategy, program design, execution, optimization, and executive reporting.
Demonstrated success building and scaling integrated campaign functions, operating models, campaign frameworks, or centers of excellence.
Strong storytelling and messaging capabilities, including translating product positioning into market-facing narratives and campaign strategies.
Experience designing and executing full-funnel programs across awareness, demand generation, pipeline acceleration, customer expansion, and retention.
Deep expertise in account-based marketing, audience segmentation, enterprise buying journeys, and Sales and Marketing alignment.
Strong commercial and analytical acumen, including translating campaign data into business recommendations and investment decisions.
Hands-on experience with marketing automation platforms, CRM systems, ABM technologies, attribution tools, and campaign analytics solutions.
Proven experience managing and developing marketing teams in matrixed, cross-functional organizations.
Exceptional stakeholder management, executive communication, and influencing skills.
Demonstrated ability to lead through complexity and align Product Marketing, Brand, Digital, Field Marketing, Sales, SDR, Partner Marketing, Customer Success, and Operations teams.
Ability to travel periodically for business needs.

Nice To Haves

Experience marketing cybersecurity solutions to technical and executive audiences.
Experience operating in a global go-to-market organization across multiple regions and customer segments.
Familiarity with partner, alliance, or channel-led marketing motions.
Experience developing campaigns around AI, cybersecurity platforms, cloud security, or emerging technology categories.
MBA or advanced degree.

Responsibilities

Define and execute integrated campaign strategy, translating product positioning, customer insights, and market dynamics into campaign narratives and strategic priorities.
Develop audience-centric campaign frameworks for technical cybersecurity buyers and executive business stakeholders.
Establish campaign objectives, target audiences, offers, buyer journeys, channel strategies, and success metrics aligned with business goals.
Own the global campaign calendar and prioritization framework across brand awareness, pipeline generation, customer engagement, and commercial outcomes.
Partner with Product Marketing to test messaging in market and incorporate campaign insights into positioning and go-to-market strategies.
Lead integrated campaign design and execution from concept through launch, including audience strategy, program design, content requirements, activation plans, and measurement frameworks.
Develop programs including executive engagement, account-based marketing, customer advocacy, community programs, content-led experiences, partner initiatives, and strategic events.
Design connected buyer and customer journeys across awareness, consideration, opportunity creation, expansion, cross-sell, upsell, and renewal.
Lead enterprise account-based marketing strategy and execution with Sales, SDR, Field Marketing, and Partner teams.
Establish repeatable campaign playbooks, operating procedures, and scalable frameworks to improve execution quality and speed to market.
Own campaign delivery from planning through launch and in-market execution, coordinating timelines, resources, dependencies, quality standards, and stakeholder expectations.
Partner with Brand and Creative teams on campaign assets while maintaining brand identity and messaging standards.
Collaborate with Performance Marketing to align paid media investments with campaign priorities and market opportunities.
Work with regional Field Marketing and Partner Marketing teams to adapt global campaign strategies for regional and partner-led execution.
Align campaign activation with Sales, SDR, and Enablement teams to coordinate follow-up, messaging, and feedback.
Manage campaign investment across programs, channels, agencies, vendors, and regions to maximize efficiency and business impact.
Establish campaign performance goals and metrics, including engagement, conversion, pipeline contribution, influenced revenue, ROI, and efficiency.
Monitor campaign performance and make data-driven adjustments to targeting, messaging, channels, and execution.
Lead campaign reviews and business reporting, providing insights and recommendations to Marketing leadership, Sales leaders, and executives.
Partner with Marketing Operations and Analytics to improve attribution, reporting methodologies, and measurement frameworks.
Evolve campaign architecture, planning processes, segmentation strategies, taxonomy standards, campaign tiers, and reporting models.
Lead and evolve the Campaign Center of Excellence, including best practices, governance, planning frameworks, intake processes, and execution standards.
Recruit, develop, and coach a high-performing team of campaign and program marketing professionals.
Foster innovation, accountability, experimentation, and continuous improvement across the campaigns organization.
Partner with Revenue Marketing leadership on annual planning, investment decisions, organizational priorities, and go-to-market strategy.
Help define how Darktrace’s AI, platform, and cybersecurity narratives are activated in market.
Travel periodically for key events, team collaboration, customer engagement, and strategic business meetings.