Senior Copywriter, Integrated Campaigns Creative

Salesforce•Indianapolis, IN

4d•$143,400 - $216,900

About The Position

The Senior Copywriter, Integrated Campaigns Creative supports creative development for Salesforce’s Missionforce marketing, partnering with Product Marketing and teams engaging Missionforce customers and audiences. Missionforce is Salesforce’s AI-powered platform for government, public sector, defense, and national security organizations, combining trusted AI, data, and cloud technology to help agencies modernize operations, improve service delivery, and achieve better outcomes. This is a hands-on creative management role for an exceptional writer and conceptual thinker with strong visual sensibility. The role develops a multidisciplinary team of designers and copywriters while contributing directly through writing, narrative development, concepting, and creative problem-solving. The role translates business priorities, product strategies, and customer needs into integrated creative across campaigns, digital, social, content, and events. It partners with Missionforce Marketing, Creative leadership, Creative Operations, agencies, and production partners to prioritize work, uphold a high creative standard, and thoughtfully use emerging AI tools to support the creative process.

Requirements

Bachelor of Arts or Bachelor of Fine Arts in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
At least 8 years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization.
At least 4 years of experience leading, managing, or developing creative talent, including designers and copywriters.
A portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
Strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback.
Strong partnership, presentation, communication, and prioritization skills, and ability to work effectively in a fast-moving environment.
Familiarity with generative AI and emerging creative technologies, and how they can thoughtfully support the creative process.

Nice To Haves

B2B, technology, government, or public sector experience.
Experience translating complex technology, product capabilities, and business priorities into clear, credible creative for government, public sector, or similarly complex audiences.

Responsibilities

Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
Partner with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
Develop integrated ideas with designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view.
Guide creative from brief through execution, maintaining quality in concepts, writing, visual craft, storytelling, and brand consistency.
Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on high-impact work.
Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
Present creative concepts and recommendations to Creative leadership and cross-functional stakeholders.
Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.