Creative Specialist, Copywriter

the LEGO Group•Boston, MA

11d•$107,885 - $161,827•Hybrid

About The Position

The Creative Specialist, Copywriter is a senior creative role with no direct reports at Our LEGO Agency (OLA). Based in Boston, the role is part of the LEGO agency Global Creative LT and reports to the VP, Head of Global Creative. The position drives creative excellence and business impact by developing, writing, and producing work for global creative platforms, partnerships, and innovation campaigns for the LEGO Brand. It contributes strategic thinking and strong writing and crafting skills to the brand’s creative output, while applying modern and innovative creative approaches and demonstrating deep familiarity with advertising, digital, and social marketing practices. The role works with the Global VP, Head of Creative to produce and deploy global 360-degree communications and engages stakeholders across the LEGO Group to implement and evolve creative work. OLA delivers insight-driven, fit-for-purpose campaigns across the LEGO Group, with global development driven from its headquarters in Billund, Denmark. This manager-level role is based at 1001 Boylston St in Boston, MA, and follows a hybrid model with three days in the office. Relocation assistance is not available.

Requirements

Extensive experience with an integrated portfolio and relevant case studies for global brands.
Background in advertising, with experience at advertising agencies or other creative companies.
Ability to conceptualize and execute big ideas, with a track record of influential creative work and solutions.
Strong writing skills for advertising across different media, from film to social, supported by a portfolio of influential creative work and solutions.
Ability to independently conceptualize and write advertising executions and take projects from brief to production.
Strong communication and presentation skills, including the ability to present to senior stakeholders.

Responsibilities

Concept, write, and produce creative work for global creative platforms, partnerships, and innovation campaigns for the LEGO Brand.
Contribute strategic thinking, writing, and creative crafting skills to the LEGO Brand’s creative output.
Seek out and apply modern and innovative creative solutions.
Apply knowledge of modern advertising, digital, and social marketing practices.
Work with the Global VP, Head of Creative to produce and deploy 360-degree communications globally.
Engage with stakeholders across the LEGO Group to implement and evolve creative work.
Develop and execute advertising concepts and copy from brief through production.
Present creative work to senior stakeholders.