Copywriter Marketing Specialist

Knoxville TVA Employees Credit Union • Knoxville, TN

7h • $20 - $22

About The Position

Knoxville TVA Employees Credit Union is seeking a service-minded Copywriter Marketing Specialist to create and edit advertising, marketing, community relations, and communications content. The role develops compelling copy across print, digital, audio, and other media to attract new Members, increase use of Credit Union products and services, support campaigns, and advance Credit Union goals. The position works with the creative marketing team and staff across branches and departments, follows brand and style guidelines, supports community events, and represents the Credit Union professionally.

Requirements

• Bachelor’s degree or equivalent in Marketing or another relevant field preferred.
• Related experience and/or training, or an equivalent combination of education and experience.

Nice To Haves

• Bachelor’s degree or equivalent in Marketing or another relevant field.

Responsibilities

• Understand Credit Union products and services and create compelling advertising to attract new Members and increase current Member product usage.
• Present products and services in a relevant, captivating manner and identify and optimize advertising opportunities and trends.
• Ensure advertising aligns with the brand voice, brand guidelines, and Credit Union standards.
• Create original content for media including advertorials, audio scripts, blogs, brochures, cards, digital and print advertisements, Member emails, flyers, handouts, letters, memos, promotional campaigns, postcards, posters, newsletters, and the website.
• Develop and deliver copy on schedule to meet creative deadlines, supporting Member acquisition and onboarding with clear messaging and calls to action.
• Develop campaign messages and promotional copy concepts independently and collaboratively with the creative marketing team.
• Brainstorm copy and visual concepts with the creative marketing team to align textual and visual elements.
• Proofread and edit marketing materials for English usage, brand requirements, Associated Press style, clarity, meaning, and alignment with project objectives.
• Verify the accuracy of phone numbers, digital links and buttons, steps, directions, and other precise content.
• Create and maintain an accessible copy library archive.
• Align copywriting projects with Credit Union goals and ensure published content meets brand and Credit Union standards.
• Collaborate with branch staff, department staff, and community sponsors to develop content promoting the Credit Union and its community relations.
• Participate in community and branch events and support events such as Shred Day, Member Appreciation Day, the Annual Meeting, and Open House.
• Develop and execute communications content using competitive research, platform selection, benchmarking, messaging, and audience identification.
• Create communications that encourage Members to use Credit Union services and Prospects to learn about and join the Credit Union.
• Collect content from the Marketing team, departments, and branches to showcase Credit Union products, services, initiatives, brand, and culture.
• Follow Credit Union policies, procedures, and regulations; maintain regular and predictable attendance; work cooperatively; and represent the Credit Union professionally.
• Perform additional duties as assigned.

Benefits

• Employer-paid health and dental insurance monthly premiums.
• Accrual of PTO leave.
• Employer-matched 401(k), with a 50% match up to 6% of employee contributions.
• Employer-paid group life insurance and long-term disability benefits.
• Potential bonus up to 11% of average salary over the past year based on Credit Union-wide goals.
• Paid holidays and paid training.
• Potential pay increases through additional training opportunities.
• Opportunity to earn incentive pay.
• Professional development opportunities.

What This Job Offers

• Job Type: Full-time