Copywriter Marketing Specialist

Ktvaecu•Knoxville, TN

About The Position

Knoxville TVA Employees Credit Union is seeking a service-minded Copywriter Marketing Specialist to create and edit compelling content that promotes Credit Union products, services, campaigns, and community relationships. The role develops original copy across print, digital, audio, email, website, and other media, while ensuring accuracy and consistency with the Credit Union’s brand voice, brand guidelines, standards, and marketing objectives. The specialist collaborates with the creative marketing team and colleagues across branches, departments, and community organizations, and participates in Credit Union and community events. The position also supports advertising, marketing, public relations, and communications activities as needed, and requires adherence to Credit Union policies and regulations, professional conduct, cooperation, and regular, predictable attendance. The starting pay range is $20.00–$22.00, depending on work experience. The Credit Union serves more than 300,000 Members through 25 locations across East Tennessee.

Requirements

Bachelor’s degree or equivalent in Marketing or another relevant field is preferred; related experience and/or training, or an equivalent combination of education and experience, is required as an alternative.
Ability to develop and edit clear, compelling marketing copy across a broad range of media.
Ability to proofread for English-language accuracy and apply Brand Book and Associated Press style requirements.
Ability to collaborate with creative teams, branch and department staff, and community sponsors.
Ability to maintain professional conduct, cooperate with others, and meet regular and predictable attendance expectations.

Nice To Haves

Bachelor’s degree or equivalent in Marketing or another relevant field.

Responsibilities

Demonstrate knowledge of Credit Union products and services and use it to create compelling advertising that attracts new Members and increases current Member product usage.
Present products and services in a captivating, relevant manner to increase usage and support Credit Union goals.
Identify advertising opportunities and trends and optimize them in real time.
Keep advertising consistent with the brand voice, brand guidelines, and Credit Union standards.
Create original content for a broad range of media, including advertorials, audio scripts, blogs, brochures, cards, digital advertising, Member emails, flyers, handouts, letters and memos to staff and Members, promotional campaigns, postcards, posters, print advertising, newsletters, and the website.
Develop and implement copy on time to meet creative deadlines.
Create clear messaging and calls to action that support Member acquisition and onboarding.
Develop core marketing messages and campaign and promotion concepts independently and collaboratively with the creative marketing team.
Brainstorm copy and visual ideas with the creative marketing team to align textual and visual elements.
Proofread and copyedit marketing materials for English-language usage, Brand Book requirements, and Associated Press style.
Edit marketing copy for clarity and alignment with the project’s marketing objective.
Verify phone numbers, digital links and buttons, steps, directions, and other precision-sensitive content.
Create an accessible, user-friendly archive of copy.
Ensure published content aligns with the brand voice, brand guidelines, Credit Union standards, and Credit Union goals.
Collaborate with branch staff, department staff, and community sponsors to develop content promoting the Credit Union and its community relations.
Participate in community and branch events and support events such as Shred Day, Member Appreciation Day, the Annual Meeting, and Open House.
Develop and execute compelling communications using competitive research, platform selection, benchmarking, messaging, and audience identification.
Communicate with and persuade Members to use more services and Prospects to learn about services and join the Credit Union.
Collect and curate content from the Marketing team, departments, and branches that showcases products, services, initiatives, brand, and culture.
Assist with additional Advertising, Marketing, Community/Public Relations, and Communications duties and events as needed.
Follow Credit Union policies, procedures, and regulations; represent the Credit Union professionally; maintain regular and predictable attendance; and work cooperatively with others.
Perform other duties as assigned.

Benefits

Employer-paid health insurance premiums
Employer-paid dental insurance premiums
Accrual of PTO leave
Employer-matched 401(k), with a 50% match up to 6% of employee contributions
Employer-paid group life insurance
Employer-paid long-term disability benefits
Potential bonus of up to 11% of average salary over the past year based on Credit Union-wide goals
Paid holidays
Paid training
Potential pay increases through additional training opportunities
Opportunity to earn incentive pay