Senior Creative Director, Copy - Brand & Integrated Campaigns
About The Position
Verizon is seeking a visionary Senior Creative Director, Copy to lead the conceptual and verbal direction of major integrated Above-The-Line (ATL) campaigns. The role is responsible for speed to market and scaled delivery while maintaining brand stewardship and creative excellence. The successful candidate will develop culturally resonant ideas, strengthen the brand voice, elevate in-house creative capabilities, and drive agile cross-functional alignment. The role champions AI as a creative co-pilot by introducing agentic workflows and advanced generative AI across the creative development pipeline, including brainstorming, concept exploration, copy iteration, and content development. These approaches are intended to reduce operational friction and production bottlenecks while freeing creative teams to focus on original thinking. The Senior Creative Director will lead full-funnel brand campaigns across channels, build scalable in-house creative frameworks, connect business units and brand teams, mentor and develop creative talent, and use consumer insights, cultural signals, and performance analytics to create work that drives measurable impact. This is a hybrid role with a defined work location, including work from home and at least three days per week in the office. The schedule is 40 hours per week.
Requirements
- Bachelor's degree or four or more years of work experience.
- Ten or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Experience at top-tier advertising agencies or world-class in-house creative teams, with a portfolio showcasing award-winning ATL and integrated work.
- Extensive experience leading high-budget commercial shoots and lifestyle photography and working with top-tier directors and production houses.
- Experience developing integrated brand platforms and translating them across film, out-of-home, digital, social, and emerging channels without diluting the core idea.
Nice To Haves
- Proven experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand, with the ability to help a large enterprise move with startup agility.
- Exceptional command of ideas, language, storytelling, humor, dialogue, scripts, headlines, and brand voice; ability to express ideas simply and sharply.
- A zero-ego, highly collaborative approach and investment in team growth.
Responsibilities
- Lead the conceptual and verbal evolution of full-funnel integrated campaigns across broadcast, out-of-home, social, and other touchpoints, ensuring a singular brand idea and voice.
- Spearhead adoption of agentic AI and AI-augmented workflows throughout the creative pipeline, enabling rapid exploration, iteration, and greater focus on conceptual work.
- Build and refine scalable in-house creative frameworks that deliver high-quality ideas and executions quickly and with operational agility.
- Bridge business units and brand teams to promote conceptual, visual, and verbal consistency across the enterprise.
- Mentor creative talent in conceptual thinking, writing, storytelling, and emerging technology, and foster experimentation, ambition, and intellectual curiosity.
- Translate consumer insights, cultural signals, and performance analytics into compelling, culturally relevant ideas and narratives designed to drive measurable impact.
- Lead the conceptual and verbal direction of major integrated ATL campaigns while maintaining brand stewardship, creative excellence, and speed to market.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Potential premium pay, including overtime, shift differential, holiday pay, and allowances
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What This Job Offers
Job Type
Full-time
Career Level
Senior
