Creative Director, Marketing Campaigns Boys

MGA Entertainment•Los Angeles, CA

About The Position

MGA Entertainment is seeking an imaginative, strategic, and results-driven Creative Director to lead visual brand storytelling and campaign creative execution across Armorsaurs, CarTuned, Tataba, and Hyojo, with an emphasis on trend-driven collectibles and emerging collector culture. As part of Creative Shared Services, this role collaborates across departments to turn brand strategies into campaigns, content, and experiences. The Creative Director guides creative from concept through delivery across digital, social, broadcast, retail, and experiential channels, building brand affinity, engaging audiences, and supporting business objectives. The role calls for a distinctive creative point of view, hands-on design expertise, and an understanding of action play, character-driven entertainment, vehicle culture, sports, and collectibles. It also requires sensitivity to the intersections of designer toys, art, fashion, streetwear, sports, gaming, and pop culture, and the ability to turn trends into original, brand-right campaigns for kids, Gen Z, and adult collectors. Strong visual direction across sets, photography, cinematic composition, scale, and motion is essential. The Creative Director works closely with Brand, PR, Product Development, Operations, Retail, and other stakeholders to align cultural insights, product priorities, launch timing, and execution. The position oversees multidisciplinary creative teams, external partners, budgets, schedules, and delivery across brand campaigns and touchpoints, including product launches, social content, retail materials, trade shows, influencer kits, fan events, and experiential activations. Salary is $90,000–$120,000 per year.

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Demonstrated experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories.
Strong understanding of trend-driven collectibles and collector communities, and demonstrated ability to translate cultural insights and emerging aesthetics into relevant campaigns.
Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and trend-driven collectibles.
Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives.
Proven ability to translate brand strategy and product innovation into compelling creative across multiple channels.
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations.
Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling.
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
Excellent presentation, communication, collaboration, and organizational skills.
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Nice To Haves

Knowledge of blind-box formats, unboxing, surprise reveals, rarity, series building, display, trading, and social sharing.
Understanding of mass retail and e-commerce environments, including Walmart, Target, and Amazon.
Experience collaborating with global teams, licensors, and external partners.
Familiarity with toy reviewers, tastemakers, artists, and creators who shape discovery and conversation.
Understanding of automotive styling, customization, performance aesthetics, and mechanical detail.
Knowledge of character-driven storytelling, adventure, competition, transformation, and imaginative play.

Responsibilities

Lead creative development from concept through execution for integrated campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo.
Develop campaign concepts, narratives, and visual direction that express brand positioning, communicate product benefits, support business goals, and build cultural relevance.
Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns, building excitement around character introductions, series launches, reveals, and product drops.
Apply knowledge of action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to create audience-relevant creative.
Use knowledge of sports, athletes, teams, and fan communities to inform campaign concepts and storytelling where appropriate.
Establish creative direction for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition.
Partner with Product Development to understand product features, mechanisms, materials, finishes, character details, and assortments, and translate them into engaging demonstrations and imagery.
Partner with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling.
Lead and develop designers, copywriters, producers, and content creators through clear direction, feedback, and high standards for craft.
Build cross-functional partnerships with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders.
Develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, as well as assets for broadcast, email, print, retail, and e-commerce.
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other brand touchpoints.
Maintain each brand’s distinct voice and visual identity while introducing fresh, culturally relevant creative expression.
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management teams to deliver within agreed budgets and deadlines.
Track trends in designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities; assess opportunities and use audience feedback and campaign performance to improve future work.