Creative Director, Marketing Campaigns Dolls

MGA Entertainment•Los Angeles, CA

About The Position

MGA Entertainment is seeking an imaginative, strategic, and results-driven Creative Director to lead visual brand storytelling and campaign creative execution across its doll portfolio, including L.O.L. Surprise!, Rainbow High, Mirror Mi, Bratz, and MiniGlam. As part of Creative Shared Services, this role collaborates across departments to translate brand strategies into compelling campaigns, content, and experiences. The Creative Director guides work from concept through delivery across digital, social, broadcast, retail, and experiential channels to build brand affinity, engage audiences, and support business objectives. The ideal candidate brings a distinctive creative point of view, hands-on design expertise, and a deep understanding of doll communities, collector culture, fashion, and youth trends. They use those insights to shape brand-right storytelling, with a strong eye for styling, set direction, photography, and visual composition. Success requires close collaboration with Brand, PR, Product Development, Operations, Retail, and other partners to align priorities and deliver cohesive campaigns.

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
A track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
Excellent presentation, communication, collaboration, and organizational skills.
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Nice To Haves

Understanding of mass retail and e-commerce environments, including Walmart, Target, and Amazon.
Experience collaborating with global teams, licensors, and external partners.
Familiarity with creator communities, YouTube unboxing content, TikTok-first storytelling, and emerging forms of audience participation.
Experience creating for Gen Alpha, Gen Z, collectors, and millennial parents, with an understanding of their different motivations and content behaviors.
Strong understanding of fashion trends, streetwear, beauty, accessories, and subcultures.
Experience developing environments for product and talent photography, video, and social content, with attention to scale, materials, color, props, lighting, and product presentation.

Responsibilities

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
Develop concepts, campaign narratives, and visual direction that express brand positioning, support business goals, and build cultural relevance.
Apply knowledge of doll play, collecting, customization, fashion, and fandom to create authentic work that resonates with kids and collectors.
Establish the creative vision for photography and video shoots, including mood boards, sets, environments, props, styling, lighting, and composition; partner with producers, photographers, stylists, and set designers to deliver cohesive brand visuals.
Inspire and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft.
Build partnerships with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution.
Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.
Partner with Brand and Retail teams to develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, as well as assets for broadcast, email, print, retail, and e-commerce.
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, experiential activations, and other brand touchpoints.
Maintain each brand’s distinct voice and visual identity while introducing fresh ideas and culturally relevant creative expression.
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management teams to deliver within agreed budgets and deadlines.
Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities; use campaign performance and audience feedback to strengthen future work.