Creative Director, Marketing Campaigns Boys

aaa82f76-0c0c-4b19-a0a4-4b5a6afdccbe•Los Angeles, CA

7h•$90,000 - $120,000

About The Position

MGA Entertainment is seeking an imaginative, strategic, and results-driven Creative Director to lead visual brand storytelling and campaign creative execution across Armorsaurs, CarTuned, Tataba, and Hyojo, with a strong emphasis on trend-driven collectibles and emerging collector culture. As part of Creative Shared Services, the role collaborates across departments to translate brand strategies into campaigns, content, and experiences across digital, social, broadcast, retail, and experiential channels, from concept through delivery. The role calls for a distinctive creative point of view, hands-on design expertise, and knowledge of action play, character-driven entertainment, vehicle culture, sports, and collectibles. The successful candidate will understand the intersection of designer toys, art, fashion, streetwear, sports, gaming, and pop culture, and how distinctive characters, surprise reveals, product drops, and fan participation can create excitement and collectability. They will translate emerging trends into original, brand-right campaigns for kids, Gen Z, and adult collectors, with strong visual instincts for set direction, photography, cinematic composition, scale, and motion. Success depends on close collaboration with Brand, PR, Product Development, Operations, and Retail to align cultural insights, product priorities, launch timing, and creative execution. The position also leads multidisciplinary creative teams, directs campaign assets and shoots, manages creative delivery, and maintains and evolves each brand’s identity.

Requirements

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
Demonstrated experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories.
Strong understanding of trend-driven collectibles and collector communities, with the ability to translate cultural insights and emerging aesthetics into relevant campaigns.
Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and trend-driven collectibles.
Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives.
Ability to translate brand strategy and product innovation into compelling creative across multiple channels.
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations.
Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling.
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
Excellent presentation, communication, collaboration, and organizational skills.
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.

Responsibilities

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo.
Develop campaign concepts, narratives, and visual direction that express brand positioning, communicate product benefits, support business goals, and build cultural relevance.
Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns that build excitement around character introductions, series launches, reveals, and product drops.
Apply knowledge of action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to creative work for kids, adult fans, and collectors.
Use knowledge of sports, athletes, teams, and fan communities to inform relevant campaign concepts and storytelling.
Establish creative direction for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition.
Partner with Product Development to understand play features, mechanisms, materials, finishes, character details, and assortment stories, and translate them into product demonstrations and creative assets.
Partner with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that encourage discovery, sharing, and collecting.
Lead and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft.
Build partnerships across Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to align strategy, product priorities, launch timing, and execution.
Develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, as well as assets for broadcast, email, print, retail, and e-commerce.
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, experiential activations, and other brand touchpoints.
Maintain each brand’s distinct voice and visual identity while introducing fresh and culturally relevant creative expression.
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management teams to deliver within agreed budgets and deadlines.
Track trends and communities across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collecting; assess opportunities and use audience feedback and campaign performance to improve future work.