Creative Director - Casino Marketing

Hard Rock Digital•United States, FL

2d•Hybrid

About The Position

Hard Rock Digital is looking for a Creative Director to serve as the creative authority and brand steward across all casino marketing. This is a senior leadership role for a proven creative executive with a mastery of integrated, multi-channel campaign development. You’ll not only lead our internal casino creatives, but collaborate with agencies and other partners to deliver big-ideas across TVC, OOH, paid media, CRM, and social. All as one cohesive vision. All at scale. This person owns the vision, sets the standard for quality, and holds the organization accountable for output that's bold, effective, compliant, and unmistakably Hard Rock Bet Casino. You'll operate as both strategic leader and hands-on creative, shaping how the brand shows up in-market, directing high-impact campaigns from concept to cross-channel execution, and building the team and workflows needed to deliver at scale. You'll partner closely with Marketing, Product, and Legal/Compliance, plus outside partners, to produce work that builds brand affinity, drives engagement, and moves the business, all within a highly regulated industry.

Requirements

10+ years of creative experience, including leadership roles in brand, marketing, or advertising
A deep understanding of casino products, audiences, and marketing tactics
Demonstrated mastery of concepting in the gaming industry, with a portfolio proving the ability to develop unifying creative platforms that translate effectively across channels
Hands-on expertise across core marketing channels, specifically TVC, OOH, paid media, and CRM, with a clear understanding of how craft and strategy differ across each
Proven success building and leading creative teams and managing agency partners
Demonstrated ownership of large-scale, integrated campaigns for consumer-facing brands
Exceptional communication, presentation, and stakeholder leadership skills
Ability to balance brand storytelling with performance and growth objectives
Experience in casino, entertainment, gaming, tech, or iGaming is required

Nice To Haves

Fluent in the igaming/casino industry, this isn’t your first spin
A track record of developing big ideas, creative-driven solutions, and high-performing executions that scale seamlessly across TVC, OOH, paid media, CRM, and beyond
Equally effective at setting vision and diving into the work when needed
Experienced leading creative at scale in fast-moving, high-volume environments
A strong collaborator who can influence senior leaders and align cross-functional teams
Deeply engaged in gaming and casino culture, with strong audience intuition
Confident operating in regulated or highly scrutinized industries while still pushing creative boundaries

Responsibilities

Set the creative vision for all casino marketing initiatives, ensuring consistency, differentiation, and excellence across channels
Own creative output that flexes across TVC, OOH, paid media, CRM, social, video, and in-product experiences without losing strategic or creative cohesion
Provide direction to external agency partners, hand-in-hand with our Brand and Marketing teams
Lead creative development for promotions that span performance marketing, social, video, broadcast, CRM, and in-product experiences, bringing deep channel-specific expertise to each execution
Translate business, marketing, and product goals into clear creative strategies, guiding teams from insight to execution
Build, lead, and develop a high-performing creative organization, including designers, copywriters, creative leads, and ACDs
Serve as the primary creative partner to senior marketing leaders, product teams, and key stakeholders, driving alignment and decision-making at the highest levels
Oversee creative development end to end, from concept through production and launch, ensuring quality, efficiency, and compliance across every channel
Establish and enforce creative standards, workflows, and best practices that enable scale without sacrificing craft
Own creative performance, using data, testing, and insights to continuously optimize impact and effectiveness across the full media mix
Stay ahead of cultural and gaming trends, ensuring the brand remains relevant, modern, and player-first