Senior Director, Integrated Campaigns & Field Marketing

Tekmetric•Houston, TX

1d•Hybrid

About The Position

Tekmetric is seeking a senior marketing leader to build and own the programs that reach auto repair shops beyond the company’s inbound digital engine. The role will develop coordinated campaigns, partner channels, and field marketing that put Tekmetric in front of its addressable market, especially across SMB and Mid-Market segments. These programs are expected to build awareness and trust, expand market coverage, and generate measurable pipeline and adoption. The role owns three connected areas: integrated campaign planning, partner marketing, and field marketing. It combines strategic planning with hands-on execution and accountability for pipeline and market coverage. The Senior Director will collaborate closely with Sales, Digital Growth, Product Marketing, Events, Customer Marketing, and other cross-functional partners; establish operating rhythms and performance reporting; and hire, coach, and develop the team. Tekmetric offers hybrid and remote work models based on proximity to office hubs. Travel is expected in every role, including travel for events, partner meetings, customer locations, and several company and team offsites each year. Attendance at offsites is expected and supported.

Requirements

10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation in SaaS or high-growth technology, including meaningful time at Director level or above.
Proven track record owning integrated campaign planning across multiple segments, such as SMB, Mid-Market, and/or Enterprise, and delivering measurable pipeline and revenue outcomes.
Experience leading a mix of functions such as campaigns, ABM, field marketing, and partner marketing.
Demonstrated experience building field marketing programs, including co-hosted partner events, field events, and territory plans developed with Sales, with clear ROI and collaboration with a dedicated events team.
Experience marketing at scale to fragmented, distributed SMB audiences, especially buyers with short attention spans, word-of-mouth-driven behavior, and no typical enterprise procurement cycles.
Strong analytical and planning skills, including building models, owning targets, explaining performance deltas, and attributing influenced as well as sourced pipeline.
Ability to build trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product, and work effectively with external partners and sponsors.
Experience building and developing a team through hiring, structuring, and developing team members.
Executive-facing communication skills, sound decision-making under uncertainty, and ability to prioritize in a scaling environment.
Fluency with AI-powered tools and modern martech to increase program velocity, personalization, and measurement without adding headcount.
Willingness to travel regularly to events, partner meetings, and customer locations.

Nice To Haves

Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries.

Responsibilities

Own integrated campaign strategy and the planning calendar across SMB and Mid-Market segments, with clear pipeline targets.
Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing.
Direct field marketing in partnership with regional Sales leaders to support territory goals.
Direct partner marketing and ensure co-marketing and partner programs generate measurable pipeline and adoption.
Align channel execution and campaign planning with Digital Growth around a shared acquisition target.
Partner with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
Coordinate with Events and Customer Marketing so national events, regional programs, and customer advocacy support campaigns.
Build the team’s operating rhythm for planning, reviews, reporting, and clear program ownership.
Hire, coach, and develop team members, setting clear goals and quality standards.
Report pipeline and program performance to leadership, including recommendations on what to start, stop, or change.

Benefits

Flexible remote work.
Competitive base salaries.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums, and Tekmetric covers 50% of family plan costs.
Free confidential counseling through BetterHelp.
401(k) plan with 100% employer match on contributions up to 6%.
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
Life and Accidental Death & Dismemberment (AD&D) insurance.
Up to $60 per month toward fitness, mental health, or other wellness needs.
$300 home office setup bonus after one year of employment.
Support for continuing education.