Integrated Campaigns Manager

LangChain

1d•$165,000 - $190,000

About The Position

LangChain is hiring an Integrated Campaigns Manager to own how the company brings its key narratives to market through global, integrated, multi-channel campaigns and webinar programs that generate awareness, engagement, and pipeline. The role partners with Product Marketing, Solutions, Industry Marketing, Thought Leadership, regional demand generation, field marketing, lifecycle and performance marketing, Marketing Operations, Sales, and SDR teams to turn positioning, customer stories, and content into full-funnel campaigns. The manager owns campaign strategy and execution from initial concept through launch, optimization, and reporting. This includes campaign planning, audience segmentation, messaging, channel investments, landing pages, webinars, promotion, nurture journeys, sales activation, conversion optimization, attribution, and pipeline measurement. The role also adapts global campaigns for NAMER, EMEA, and APAC markets, develops repeatable playbooks, and identifies programs to scale.

Requirements

5–11+ years of experience in B2B demand generation, integrated campaigns, or growth marketing.
Proven experience building and executing multi-channel integrated campaigns with measurable pipeline or revenue outcomes.
Hands-on experience building and launching campaigns, including landing pages, email programs, webinars, promotional plans, and nurture journeys.
Strong understanding of full-funnel campaign strategy, audience segmentation, channel orchestration, and conversion optimization.
Experience running end-to-end webinar and virtual event programs, from planning and promotion through follow-up and performance analysis.
Ability to translate technical product messaging and thought leadership into campaigns that resonate with technical practitioners and enterprise decision-makers.
Strong analytical skills and fluency in funnel conversion, MQLs, cost per opportunity, campaign attribution, and pipeline contribution.
Experience working across global and regional marketing teams and balancing consistent campaign messaging with local market needs.
Working knowledge of modern marketing tools such as HubSpot, Salesforce, Goldcast, Zoom Webinar, and Google Analytics.
Strong project management skills and ability to coordinate multiple stakeholders, prioritize competing initiatives, and launch campaigns on schedule.
Ability to develop campaign strategy, write copy, build landing pages, launch campaigns, analyze results, and optimize based on performance.
Comfort with ambiguity, fast-moving environments, and end-to-end ownership.

Nice To Haves

Experience in developer tools, infrastructure, AI, or technical SaaS.

Responsibilities

Build and own global integrated campaign plans across product, solutions, industry, and thought leadership narratives.
Translate positioning and content into campaigns with defined audiences, messaging, channels, and conversion goals in partnership with cross-functional teams.
Develop full-funnel campaign strategies that connect awareness and education to demand capture and pipeline generation.
Define campaign goals, audience segmentation, channel investments, and success metrics, and own campaign-sourced and influenced pipeline accountability.
Partner with regional demand generation and field marketing teams to adapt global campaigns for NAMER, EMEA, and APAC markets.
Build repeatable campaign playbooks and identify successful programs to scale across regions.
Plan, launch, optimize, and report on integrated multi-channel campaigns across email, paid media, organic social, webinars, third-party promotion, and sales outreach.
Own end-to-end webinar and virtual program execution, including programming strategy, speaker coordination, promotion, registration and attendance optimization, and post-event follow-up.
Partner with content, design, and web teams to develop campaign assets and landing pages with consistent messaging and compelling conversion paths.
Partner with lifecycle marketing to develop segmented nurture programs, audience journeys, and follow-up campaigns.
Partner with performance marketing on audience targeting, paid promotion, retargeting, campaign creative, and conversion strategies.
Build campaign enablement and outreach plays with Sales and SDR teams to turn engagement into meetings and opportunities.
Own conversion performance across landing pages, webinar registrations, content downloads, and other campaign conversion points.
Identify customer-journey friction and develop experiments to improve conversion rates and lead quality.
Optimize campaign messaging, creative, targeting, offers, and calls to action based on performance.
Track campaign effectiveness across engagement, MQLs, meetings, opportunities, and pipeline.
Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting.
Turn performance insights into recommendations about investment, improvement, and scale.
Identify compelling narratives, customer proof points, and campaign opportunities with cross-functional partners.
Own campaign planning, timelines, stakeholder alignment, and execution to ensure successful launches.