Marketing Manager - Integrated Campaigns
About The Position
The Marketing Manager, Integrated Campaigns transforms established marketing strategies into high-impact external campaigns that drive awareness, engagement, and measurable growth. The role leads development and execution of campaign deliverables across priority initiatives, coordinating activation across audiences, segments, and channels. It also leads production and promotion of MillerKnoll’s podcast and marketing programs with strategic partners. This is a hybrid position based at the Design Yard in Holland, Michigan. The employee works in the office four days a week and from home one day a week.
Requirements
- 5–7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
- Proven ability to execute complex, multi-initiative campaigns across industries and audience segments.
- Strong hands-on experience translating established strategies into campaign plans, creative briefs, content requirements, deliverables, and activation programs.
- Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand-generation campaigns.
- Experience working cross-functionally with sales, product, creative, and leadership teams.
- Exceptional communication, planning, and stakeholder management skills.
- A data-informed mindset and ability to use campaign performance insights to improve execution.
Nice To Haves
- Experience producing podcasts, webinars, video series, or similar editorial programming.
Responsibilities
- Partner with the Senior Manager, Marketing Operations & Demand Generation to translate customer journey, audience, and campaign strategies into actionable external campaign plans and deliverables.
- Lead the execution of integrated external campaigns, developing briefs, activation plans, and other deliverables needed to bring established strategies to market.
- Serve as the central campaign lead across priority initiatives, coordinating timelines, deliverables, dependencies, and activation across teams and channels.
- Partner with team members leading sponsored content, web, email, social, PR, paid media, events, and other channels to ensure campaign components create a cohesive audience experience.
- Work with content marketing to turn thought leadership, research, events, webinars, product stories, and other priority content into integrated promotional campaigns.
- Lead end-to-end production of MillerKnoll’s podcast, including editorial planning, topic development, guest and stakeholder coordination, production management, and promotional activation.
- Lead marketing programs with MillerKnoll’s strategic partners, developing joint activation plans, campaign deliverables, content, and promotional opportunities that support shared objectives.
- Ensure campaign assets and channel activations align with MillerKnoll’s positioning, messaging, brand standards, and established campaign strategy.
- Maintain visibility into campaign timelines, deliverables, dependencies, and risks, addressing execution issues that could affect campaign quality or launch readiness.
- Communicate campaign progress, results, insights, and recommendations to stakeholders throughout the campaign lifecycle.
- Help establish and continuously improve campaign execution practices, templates, and workflows to increase consistency, efficiency, and scalability.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
