Senior Marketing Campaigns Manager

Horizon3

9d•$145,000 - $185,000•Remote

About The Position

Horizon3 is seeking a Senior Campaigns Manager to design, execute, and measure integrated marketing campaigns that generate and accelerate pipeline. The role owns campaigns from initial brief through final pipeline reporting, including audience targeting, messaging, offer strategy, channel mix, SDR follow-up, and performance measurement. It also coordinates prospect-specific engagements across channels. This is a senior individual-contributor role with hands-on campaign execution and no immediate direct reports. The manager works closely with sales, SDRs, field marketing, ABM, digital marketing, product marketing, and marketing operations. Horizon3 is a fully remote cybersecurity company; the role may require minimal travel for internal offsites, with job-related travel expenses subject to manager approval.

Requirements

At least 6 years of B2B demand generation or campaign experience at a high-growth SaaS or technology company; cybersecurity experience is preferred.
Proven record designing and running integrated, multi-channel campaigns that generate measurable pipeline, supported by performance data.
Strong command of Salesforce for campaign attribution and pipeline tracking.
Hands-on experience with marketing automation platforms.
Experience working directly with sales and SDR teams on campaign follow-up and pipeline reviews.
Strong project management skills and ability to manage multiple campaigns while maintaining detail and momentum.
Financial fluency, including comfort with CPO, ROI, and budget trade-offs.
Ability to translate complex technical subject matter into messaging that resonates with security buyers, including CISOs, security architects, and IT and SecOps practitioners.

Nice To Haves

Cybersecurity experience in B2B demand generation or campaigns.
Familiarity with GTM tools such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.

Responsibilities

Help develop and run quarterly campaign plans for assigned segments, aligned with pipeline targets, ICP priorities, product launches, and company themes.
Write campaign briefs covering audience, buying group, message, offer, channels, budget, and pipeline hypothesis.
Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach.
Partner with product marketing and content teams on persona- and stage-appropriate messaging and proof points.
Coordinate with regional campaign leaders to align global strategy while allowing for regional messaging.
Coordinate cross-functional campaign teams across digital, field, webinars, marketing operations, and creative; own campaign timelines and launch quality.
Help drive the development of nurture and lifecycle programs with marketing operations.
Coordinate with ABM and field marketing so campaigns, account plays, and events reach the same accounts with a consistent message.
Manage campaign budgets and make channel-mix trade-off decisions.
Work with Marketing Analytics to define campaign KPIs, including engagement, meetings attended, pipeline sourced and influenced, CPO, CPL, and stage velocity.
Work with marketing operations to ensure correct Salesforce attribution, consistent UTM structure, and campaign membership.
Test messaging, offers, channel mix, and sequencing, and apply findings from the data.
Coordinate prospect-specific engagements across channels.