Manager, Marketing Operations, Campaigns & Emails

Caseware•Atlanta, GA

2d•Remote

About The Position

Caseware is seeking a Manager, Marketing Operations, Campaigns & Emails to manage its global marketing automation solution and technology stack. The role helps ensure that systems used by the global Marketing team run smoothly and support efficient, data-driven marketing operations. Key areas include maintaining database health, executing email and nurture programs, processing and accelerating leads, supporting campaign setup and tracking, and contributing to marketing reporting and KPI monitoring. The manager will also implement tools and processes, develop documentation and training materials, and monitor systems to identify and resolve issues. The position supports marketing at scale by activating, integrating, and optimizing technology, workflows, and best practices across global teams. This is a full-time, permanent remote position open to applicants residing in and eligible to work in the United States.

Requirements

Bachelor’s degree in business, marketing, or data science.
At least 5 years of experience in Marketing Operations, marketing automation, performance reporting, or a related field.
At least 5 years of experience as a global administrator for Salesforce Marketing Cloud, including management of integrations and workflows.
A strategic mindset and ability to scale processes, workflows, and business needs while maintaining standardization and a structured approach to marketing support.
Experience leading projects involving journey mapping, lead flow or scoring, and nurture programs.
Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.
Strong analytical skills, including the ability to integrate and analyze data from multiple sources.
Hands-on experience with project management tools to manage workflows, dependencies, and reporting.
Ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.
Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset.
Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance.

Nice To Haves

Experience with Monday.com.

Responsibilities

Work with other operations teams to manage system workflows, address errors, and introduce processes that improve marketing data operations.
Manage lead imports and workflow processes to ensure efficient lead distribution to commercial teams.
Create reports measuring funnel KPIs, including database growth and health, campaign KPIs, email performance, and marketing revenue targets.
Provide campaign templates and dashboards to help regional teams meet reporting requirements.
Create and manage dashboards and templates that deliver marketing performance insights to the global marketing team and external stakeholders.
Document processes, updates, and best practices, and develop training materials to support team adoption and effective use of marketing technology.
Use workflows and segmentation to support efficient, targeted, and personalized campaigns and marketing programs.
Use AI and automation tools to streamline marketing operations and improve campaign performance, efficiency, and outcomes.
Build and manage global email nurture programs and execute emails for campaigns and product communications.
Own and manage the end-to-end campaign calendar, defining, tracking, and meeting deliverables and milestones.
Drive weekly planning and execution, aligning the team on priorities and deliverables.
Maintain accountability across cross-functional teams for deadlines, dependencies, and commitments.
Identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track.
Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting.
Provide stakeholders with clear visibility into campaign progress, timelines, and execution status.