Digital Marketing & Campaigns Specialist

Glytec • Atlanta, GA

10d • Remote

About The Position

Glytec is hiring a hands-on digital marketer to create, launch, and measure digital campaigns and LinkedIn content that showcase its insulin and metabolic intelligence SaaS solutions and thought leadership to hospitals and health plans. The specialist owns projects from initial draft through final results and reports to the CCO.

The role includes planning and launching email and digital campaigns, building audience segments and customer journeys, writing copy, creating landing pages, conducting tests, and coordinating launch schedules. The specialist also manages Glytec’s LinkedIn calendar, adapts research and clinical materials into concise copy for social, email, and web, coordinates associated graphics, tracks campaign performance, and manages timelines and status updates in Monday.com. Applicants are asked to provide a link to an online portfolio and, if available, an example of a campaign they built and its results.

Requirements

• Authorization to work in the United States for any employer.
• 3–5 years of hands-on B2B digital marketing or campaign execution experience.
• Proven experience building segmented email and nurture campaigns in a CRM or marketing automation platform.
• Experience running a corporate LinkedIn page, including content calendars and analytics.
• Strong short-form writing and editing skills.
• Ability to manage multiple campaigns independently.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• Provide a link to an online portfolio and, if available, a brief example of a campaign built and its results.

Nice To Haves

• Healthcare or health tech marketing experience with hospital, provider, or payer audiences.
• Experience with Salesforce, LinkedIn Campaign Manager, Monday.com, and Canva or Adobe Creative Suite.
• Account-based marketing experience.

Responsibilities

• Plan and launch email and digital campaigns from concept through deployment.
• Build audience segments, write copy, create landing pages, conduct testing, and keep campaign launches on schedule.
• Build customer journey programs in Salesforce and connected marketing automation tools, including nurture streams, automated workflows, and account-based sequences that hand qualified leads to sales.
• Own Glytec’s LinkedIn calendar, including writing, scheduling, and publishing posts about events, partnerships, product news, and clinical research sourced from leaders and subject matter experts.
• Adapt existing research, presentations, and clinical content into short, on-brand copy for social, email, and web, and coordinate accompanying graphics.
• Track email open and click rates, social engagement, leads, and conversions using Salesforce and LinkedIn analytics; report results and recommend next steps.
• Manage campaign timelines, deliverables, and status updates in Monday.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level