Membership Marketing Campaigns Specialist

IEEE • Piscataway, NJ

8d

About The Position

The Membership Marketing Campaigns Specialist supports IEEE membership marketing efforts across communication channels, including campaign development, execution, reporting, asset creation, and project management. The Specialist builds and manages a content library and offers from across the organization and works collaboratively to contribute creative ideas and implement a shared vision for membership marketing. This is an individual-contributor role reporting to the Director, Membership Marketing & Operations.

The role focuses on campaign design and execution, content creation and management, and project support. It includes assisting with email campaigns and newsletters, managing templates and end-to-end campaigns, analyzing performance reports and recommending improvements, finding and promoting IEEE content and offerings, creating digital and social assets, managing web pages and creative assets, and supporting other projects for the membership marketing team.

Requirements

• Bachelor's degree in Marketing or equivalent experience.
• 2–4 years of relevant work experience in Marketing or Communications.
• Experience with Adobe Creative Suite (InDesign), Marketo or a similar CRM system, Tableau or similar reporting and dashboards, Google Analytics, AEM or similar UCM, Knak, Smartsheet, and Canva.
• Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Docs.
• Demonstrated problem-solving skills.
• Demonstrated written communication skills.
• Strong verbal communication and listening skills.
• Ability to handle multiple priorities simultaneously.
• High level of accuracy, including under pressure.
• Excellent organizational skills.
• Proactive approach to responsibilities.
• Demonstrated project management skills.

Responsibilities

• Assist in creating email campaigns and newsletters in Marketo and Knak for current and prospective members to drive engagement and promote IEEE membership.
• Create and manage email templates, maintaining consistent copy and design elements for each audience.
• Build and maintain end-to-end campaigns, including multichannel campaigns, lead generation, and lead nurture programs.
• Analyze reports with the Strategic Marketing Communications Manager and recommend improvements using A/B testing.
• Assist with content creation for membership marketing efforts.
• Find IEEE articles, webinars, and other offerings for cross-promotion.
• Assist with digital asset creation.
• Develop and distribute social media posts for membership recruitment and member engagement for inclusion in IEEE-wide social media presences.
• Manage web page updates and create new web pages for the membership marketing team.
• Manage creative asset updates using source files from the design agency.
• Support other membership marketing projects, which may include graphic design, asset creation, and report and presentation creation.

What This Job Offers

• Job Type: Full-time