Marketing Specialist - Campaigns

Forward Air•Dallas, TX

8d•Onsite

About The Position

The Marketing Campaign Specialist develops, launches, optimizes, and measures integrated global marketing campaigns to drive qualified pipeline growth and revenue. The role owns end-to-end campaign execution across paid search, paid social, content development, email marketing and journeys, landing pages, and performance reporting. It translates business priorities and customer insights into demand-generation programs in collaboration with Sales, Operations, and Marketing leaders. The specialist manages paid media investments, analyzes campaign performance, and improves results through testing and optimization. This is a high-ownership position on a lean, global, multi-brand team where campaigns launch quickly and results are reviewed weekly. The role supports campaign execution for Forward Air and Omni Logistics, aligning with regional priorities and business objectives. The position is 100% on-site and involves travel for related meetings and events.

Requirements

Undergraduate degree in Marketing, Business, Communications, or a related field from an accredited college or university.
At least 5 years of experience managing paid search and paid social campaigns; B2B experience with complex or long sales cycles is preferred.
Hands-on experience building, launching, and optimizing Google Ads Search campaigns from strategy through execution and reporting.
Experience using LinkedIn Campaign Manager, including audience targeting, Lead Gen Forms, campaign optimization, and performance measurement.
Experience publishing and managing website content in WordPress or a similar content management system.
Experience using marketing automation and campaign platforms such as Marketo, HubSpot, Unbounce, or comparable technologies.
Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.
Strong analytical skills, including interpreting campaign data, identifying trends, and turning insights into actionable business recommendations.
Excellent written and verbal communication skills and ability to partner effectively with sales, operations, leadership, subject matter experts, and regional marketing teams.
Ability to manage campaign budgets, forecast spend, explain variances, and maximize marketing return on investment.
Demonstrated discretion and confidentiality when handling and protecting sensitive information.
Proficiency with common office technologies, including Windows PCs, Microsoft O365 applications such as Outlook, Word, Excel, and PowerPoint, and web-conferencing tools such as Teams, Zoom, or Webex.
Comfort commuting to and working in a 100% on-site setting, with travel for related meetings and events.

Nice To Haves

Google Ads and/or LinkedIn Marketing certifications.
Experience with Salesforce CRM, lead-source tracking, closed-loop reporting, account-based marketing platforms, or intent-data solutions.
B2B campaign experience, preferably in an environment with complex or long sales cycles.

Responsibilities

Develop, launch, and optimize integrated marketing campaigns supporting customer acquisition, lead generation, and revenue growth across multiple industry verticals.
Create and manage Google Search campaigns, including keyword strategy, ad copy, ad extensions, audience targeting, and landing-page alignment.
Build, execute, and optimize LinkedIn campaigns, including audience development, Lead Gen Forms, creative testing, and campaign performance analysis.
Execute full-funnel marketing programs across paid media, email marketing, website content, landing pages, and other digital channels.
Develop campaign assets, including landing pages, website content, case studies, industry insights, email nurture campaigns, and digital advertising content.
Configure and maintain campaign tracking, conversion measurement, and lead-capture processes to support accurate reporting and CRM attribution.
Monitor and optimize campaign performance, including bids, audiences, keywords, content, creative assets, and conversion paths.
Manage paid media budgets through forecasting, pacing, performance analysis, and recommendations for budget reallocations when appropriate.
Maintain campaign reporting dashboards and provide regular updates on spend, lead generation, qualified leads, conversion rates, campaign ROI, and revenue impact.
Collaborate with sales, operations, subject matter experts, leadership, and regional marketing teams to gather market insights, customer needs, and campaign feedback.
Use campaign learnings, customer insights, and stakeholder feedback to improve targeting strategies, messaging frameworks, and content briefs.
Present recommendations and performance insights to marketing and sales leadership, identifying opportunities for continuous improvement and growth.
Support global campaign execution across Forward Air and Omni Logistics while aligning with regional priorities and business objectives.
Perform other duties as assigned to meet evolving business needs.