Membership Marketing Campaigns Specialist

Institute of Electrical and Electronics Engineers•Piscataway, NJ

About The Position

The Membership Marketing Campaigns Specialist supports IEEE membership marketing across communication channels, including campaign building, execution, reporting, asset creation, and project management. The Specialist builds and manages a content library and offers from across the organization, contributes creativity and new ideas, and helps implement a shared vision for membership marketing. This is an individual-contributor role reporting to the Director, Membership Marketing & Operations. The role’s work is allocated approximately 50% to campaign design and execution, 30% to content creation and management, and 20% to marketing project support. Campaign work includes creating and managing email campaigns and newsletters, templates, multi-channel campaigns, lead-generation and lead-nurture programs, and analyzing results with the Strategic Marketing Communications Manager. Content and management work includes finding IEEE materials for cross-promotion, creating digital assets and social posts, and maintaining membership marketing web pages and creative assets. Additional projects may include graphic design, asset and report creation, and presentations.

Requirements

Bachelor's degree in Marketing or equivalent experience.
2–4 years of relevant experience in Marketing or Communications.
Experience with Adobe Creative Suite, including InDesign; Marketo or a similar CRM system; Tableau or similar reporting and dashboards; Google Analytics; AEM or similar UCM; Knak; Smartsheet; and Canva.
Strong skills in Microsoft Office Suite, including Word, Excel, and PowerPoint, and Google Docs.
Demonstrated problem-solving skills.
Demonstrated written communication skills.
Strong verbal communication and listening skills.
Ability to handle multiple priorities simultaneously.
Demonstrates a high level of accuracy, including under pressure.
Excellent organizational skills.
Proactively approaches responsibilities.
Demonstrated project management skills.

Responsibilities

Assist in creating email campaigns and newsletters in Marketo and Knak for current and prospective members to drive engagement and promote IEEE membership.
Create and manage email templates, ensuring consistent copy and design elements for each audience.
Build and maintain end-to-end campaigns, including multi-channel campaigns, lead generation, and lead nurture programs.
Analyze campaign reports with the Strategic Marketing Communications Manager and recommend improvements, including through A/B testing.
Assist with content creation for membership marketing efforts.
Find IEEE articles, webinars, and other offerings for cross-promotion.
Assist with digital asset creation.
Develop and distribute social media posts for membership recruitment and engagement for inclusion in IEEE-wide social media presences.
Manage web page updates and create new web pages for the membership marketing team.
Manage creative asset updates using source files from the design agency.
Support other marketing team projects, which may include graphic design, asset creation, and report and presentation creation.