Marketing Specialist (Digital Marketing)
About The Position
The Marketing Specialist supports global sales and marketing teams by coordinating and executing strategic marketing initiatives to promote DTS products and strengthen worldwide brand visibility. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing. The role coordinates digital campaigns, maintains the marketing database, organizes trade shows and events, and manages social media. It also involves tracking marketing expenses, purchasing marketing and event materials, and carrying out other duties requested by DTS management. The position may involve occasional U.S. and international travel based on business or customer needs. It is performed in a production and engineering area and a typical business office, where safety, environmental, and health concerns may demand constant attention. Candidates must qualify as a U.S. Person under 22 C.F.R. 120.15 to comply with U.S. export-control requirements. The job description notes that duties and requirements may be added or changed at any time.
Requirements
- Associate degree or equivalent education, including college-level marketing studies, plus approximately 3 or more years of experience in marketing, sales support, or a related position; an equivalent combination of education and experience is acceptable.
- Previous experience working in a B2B marketing role.
- Previous experience successfully coordinating trade shows and/or other events.
- Working knowledge of digital marketing strategies and channels.
- Ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences.
- Ability to write, proofread, and edit marketing copy using proper grammar, a professional tone, and a creative mindset.
- Ability to assist sales teams and/or partners in a timely manner and communicate effectively, verbally and in writing, with a variety of individuals.
- Proficiency with Word, Excel, PowerPoint, and specialty computer programs.
- Experience with email marketing tools such as HubSpot, including creating digital marketing campaigns, workflows, and marketing automations.
- Ability to address, analyze, and document detailed information; manage multiple tasks and projects; follow up as needed; meet deadlines; and communicate and work effectively and diplomatically with other departments.
- Must qualify as a U.S. Person under 22 C.F.R. 120.15 to comply with U.S. export-control requirements.
Nice To Haves
- Bachelor’s degree in marketing or another related business discipline.
- Basic graphic design skills for creating social media posts, presentations, signage, and similar materials.
- Experience using project management tools such as Asana.
- Experience working with Salesforce.
- Understanding of AI tools and potential uses that may enhance marketing output.
Responsibilities
- Coordinate and execute digital marketing campaigns across email, web, social media, and marketing automation channels.
- Maintain and update website content using WordPress, HTML, and web design best practices to support campaigns and improve user experience.
- Monitor, analyze, and report campaign performance, using metrics to provide actionable insights and recommendations.
- Support SEO and Google Ads paid-search campaigns, including setup, monitoring, analysis, and optimization.
- Use email marketing and automation tools such as HubSpot to build campaigns, manage contacts, segment audiences, and support lead nurturing.
- Develop and execute social media strategies aligned with business goals, including daily posting and engagement on LinkedIn, Facebook, and YouTube.
- Plan and organize 10–12 U.S. and international trade shows or events annually.
- Lead event kick-off meetings, status updates, and post-event evaluations.
- Plan booth layouts and product displays, including rentals and AV, while maintaining corporate branding.
- Coordinate event setup and breakdown, booth and display packing, shipping, and logistics to ensure materials arrive safely and on time.
- Manage the trade show and events calendar, including timelines for related activities.
- Support lead generation by setting up lead retrieval devices, coordinating with sales to tag or segment contacts, and uploading contacts to HubSpot for follow-up and nurturing.
- Track marketing-related spending, maintain expense records, and compare actual costs with planned budgets.
- Purchase show rentals, promotional items, displays, and marketing materials.
- Perform other related duties and responsibilities as requested by DTS management.
Benefits
- Competitive base salary and performance bonus structure.
- Flexible work schedules.
- Six paid company holidays plus the final week of the year off with pay.
- Free on-site EV charging stations.
- Comprehensive medical, dental, and vision insurance.
- Employer-paid life insurance.
- Voluntary insurance plans, including accident and critical illness coverage.
- Tuition and training assistance.
- 401(k) with employer match.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
