Digital Marketing Specialist

OpenWorks | Facility Management•Phoenix, AZ

About The Position

OpenWorks is seeking a creative, driven, and results-oriented Digital Marketing Specialist to help grow the brand, connect with audiences, and turn content and digital campaigns into measurable business results. The role combines content marketing and demand generation, developing campaigns across email, social media, SEO, paid advertising, and other digital channels to strengthen OpenWorks’ digital presence and drive business growth. The specialist will develop and publish content, plan and execute lead-generation campaigns, optimize conversion paths and lead-nurture workflows, manage SEO and digital channels, and monitor campaign performance. The role works with Sales and other teams to connect marketing efforts to pipeline outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
At least 3 years of hands-on digital marketing experience, including at least 2 years focused on content creation and lead generation.
Strong writing and editing skills, with a portfolio of published work.
Experience using marketing automation or CRM platforms to manage workflows, lead nurturing, and campaign execution.
Working knowledge of SEO, GA4, paid media platforms, and website content management.
A results-focused mindset and ability to connect marketing activity to measurable lead and pipeline outcomes.
Strong organizational skills and attention to detail, with the ability to own multiple projects, manage competing priorities, and meet deadlines.

Nice To Haves

B2B marketing experience.
HubSpot experience.

Responsibilities

Develop and maintain a content calendar aligned with campaign priorities, buyer personas, and the customer journey.
Write, edit, and publish content across blogs, case studies, landing pages, email, social media, guides, and gated assets.
Plan and execute integrated lead-generation campaigns across email, paid social, paid search, and other digital channels.
Build and optimize landing pages, forms, calls to action, conversion paths, lead-nurture workflows, and audience segmentation.
Partner with Sales to support lead qualification, handoff, and follow-up, connecting marketing efforts to pipeline.
Manage SEO, website content, and social channels to increase visibility, engagement, and organic growth.
Execute and optimize paid digital campaigns through targeting, budget management, A/B testing, and creative testing.
Track campaign and content performance, maintain reporting dashboards, and use insights to improve traffic, conversions, lead generation, and marketing-influenced pipeline.