Digital Marketing Specialist

Puck Enterprises•Ewoldt Township, IA

5d•Onsite

About The Position

The Digital Marketing Specialist assists in developing and executing creative concepts that strengthen Puck’s visual brand across communication channels. The role supports sales messaging and product positioning, creates and manages digital and written content, and helps maintain brand awareness through marketing platforms and social media. It also involves producing photo and video content, supporting in-person events, and developing sales enablement and internal branding materials. This position has supervisory responsibilities and is primarily based in a professional office environment, with minimal travel expected for occasional industry events, conferences, or team meetings. The position requires a bachelor’s or technical degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, along with two years of field experience and technical writing experience for various industries. Preferred qualifications include managing content across websites and social media, WordPress, WooCommerce, SEO, and video editing experience. The position is full-time, with a Monday–Friday schedule from 8:00 AM to 5:00 PM, in Manning, Iowa. Relocation assistance is not available. Full-time team members become eligible for benefits beginning the first of the month following 60 days of employment.

Requirements

Bachelor’s or technical degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
Two years of field experience.
Experience in technical writing for various industries.
Experience with Adobe Suite.
Proficiency in photography, videography, and photo/video editing.
Website creation and content management experience.
Verbal and written communication proficiency.
Organizational skills.
Initiative.
Teamwork orientation.
Problem-solving skills.
Technical aptitude with digital platforms and tools.
Creativity.

Nice To Haves

Experience creating, updating, and managing content across multiple media, including websites and social media platforms.
WordPress, WooCommerce, and SEO experience.
Video editing experience.

Responsibilities

Assist sales representatives with messaging and product positioning for different industries.
Design, develop, and update visual concepts and content for the company website and other online experiences.
Identify and deliver a progression of events in a storyboard manner.
Plan, organize, and schedule digital marketing for executive team review.
Work with the team to identify content needed for the website, press releases, and case studies.
Write content for third-party publishers, including promotional content and objective guest articles, to position the brand as knowledgeable and an industry standard.
Assist with content creation for blogs, newsletters, landing pages, and other materials for specified target audiences.
Prioritize and manage multiple projects within design specifications and budget restrictions.
Design layouts for consumer-facing brand digital experiences.
Monitor and analyze marketing platforms such as Google Ads to maintain an effective baseline of online brand awareness for relevant audiences.
Assist with planning, organizing, and executing in-person events and tours.
Capture, edit, and publish photo and video content of products for multiple platforms and uses, from social clips to larger productions.
Promote brand awareness and engagement through company social media platforms and in-person events.
Develop sales enablement materials, including flyers, brochures, and website updates.
Support internal branding initiatives, including the employee newsletter, Puck Magazine, YoDeck content, company PowerPoint presentations, and templates.
Perform other duties as assigned.

Benefits

Medical insurance through Wellmark Blue Cross Blue Shield, with a choice of a $2,000 PPO or HDHP.
Employee-only medical premiums starting at $120 per month.
Free Doctor on Demand virtual visits covered at 100% on both medical plans.
Dental insurance through Delta Dental of Iowa.
Vision insurance through Delta Vision.
Health Savings Account for eligible HDHP participants.
Flexible Spending Accounts, including Health Care, Limited Purpose, and Dependent Care options.
Company-paid Basic Life and AD&D Insurance, at one times annual earnings up to $50,000.
Voluntary supplemental life insurance for employees, spouses, and dependents.
Voluntary short-term disability insurance, replacing up to 60% of income up to $1,500 per week.
Voluntary long-term disability insurance, replacing up to 60% of income up to $7,500 per month.
Voluntary accident, critical illness, and hospital indemnity insurance through Mutual of Omaha.
401(k) retirement plan.
Employee Assistance Program offering free, confidential emotional, legal, financial, and personal well-being support 24/7/365.