Digital Marketing Specialist

Fast Partitions•Gallatin, TN

15h•$60,000 - $84,000•Onsite

About The Position

We are seeking an execution-focused, results-driven Digital Marketing Specialist to own customer lifecycle marketing, CRM initiatives, and community engagement across multiple brands. The role focuses on converting customer traffic generated through paid media into meaningful engagement, repeat business, and long-term brand loyalty. This mid-level professional independently manages email and SMS campaigns, customer segmentation, marketing automation, and community engagement initiatives, collaborating with the Creative Content Specialist, website team, and performance marketing team to align and execute campaigns in accordance with brand standards. The position also oversees customer reviews and public community interactions, tracks and reports retention and organic performance, and takes the tactical lead on trade show execution. The role requires strong technical marketing skills, excellent communication, organization, autonomy, and data-driven decision-making to improve engagement, retention, and overall marketing performance. It is full-time and on-site Monday through Friday, 7:00 AM to 4:00 PM. The position is salary and exempt, with no supervisory responsibilities.

Requirements

At least 3 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
Hands-on practical experience using email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
Exceptional written communication and copywriting skills, including the ability to master distinct brand voices and produce consumer-facing text requiring minimal managerial review.
Ability to work independently with minimal oversight and take ownership of a multi-channel content and deployment calendar.
Strong analytical skills, including experience running A/B tests, generating performance reports, and translating engagement metrics into tactical growth.
At least 3 years of full-time dedicated digital marketing experience specifically managing email lifecycle marketing and community engagement.
Demonstrated success independently managing multi-channel content calendars and deploying email marketing campaigns with minimal managerial oversight.
Bachelor’s degree in marketing, Communications, Business Administration, English, or a related field; equivalent direct, probable on-the-job corporate experience may be considered in lieu of a degree.
Ability to work on-site Monday through Friday from 7:00 AM to 4:00 PM.
Ability to sit for prolonged periods and work on a computer, and to lift up to 15 pounds at times.

Nice To Haves

Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments.

Responsibilities

Strategize, build, write, and deploy promotional email and SMS marketing calendars for both brand properties.
Design, implement, and continuously A/B test behavior-triggered automated sequences, including welcome, abandoned cart, post-purchase, and win-back flows.
Maintain healthy customer lists, perform regular list hygiene, and segment subscribers based on purchase history, behavior, and engagement.
Coordinate organic social rollout schedules with website promotions, product launches, and seasonal campaigns.
Manage and respond to public customer reviews, feedback, and Q&A across platforms such as Google Business Profile, BBB, Trustpilot, and direct site reviews.
Monitor industry forums and online discussion platforms, including Reddit and Quora, to identify concerns, respond to inquiries, maintain brand consistency, and support positive customer experiences.
Uphold brand standards in public customer interactions, resolve negative interactions constructively, and foster loyal customer communities.
Use social listening to identify customer pain points, join relevant discussions, and position the brands as authoritative solutions through valuable engagement.
Use Google Analytics 4 and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
Prepare weekly and monthly organic performance reports for senior leadership and translate data trends into actionable content and email strategy adjustments.
Lead tactical trade show execution, including logistics, booth marketing collateral coordination, vendor timelines, and promotional outreach before and after events.