Digital Marketing Specialist

Lake Charles Memorial Hospital • Lake Charles, LA

6d • Onsite

About The Position

Responsible for ensuring that the website and online marketing strategies and digital initiatives are implemented and tracked to perform with the utmost optimization, meeting the needs of departments, providers, patients, consumers, and the strategic goals of the organization.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent.
• Four to five years of experience in a marketing related field.
• Experience with Search Engine Optimization is required.
• Solid computer skills including MS Office, web applications
• Data driven and detail oriented.
• Strong organization skills and time management capabilities.
• Must be a self-starter with an outgoing personality.
• Able to work closely with a team.
• Displays proficiency in proofreading.
• Excellent interpersonal and verbal communications skills.

Nice To Haves

• Knowledge of online marketing campaigns, search engine optimization and website management is preferred.
• Experience with maintaining a website is preferred.
• preferred experience with Adobe Creative Suite.
• The ability to use content management systems, graphic and video conversion software is a plus.

Responsibilities

• Identifies, evaluates, and implements methods to maximize the effectiveness of the website, internet-based programs, and on-line marketing opportunities.
• Manages 100% of the web �contact us� forms, responding on behalf of the health system while using approved responses and pathways.
• Manages the email database system generating content to target audiences, per current marketing campaign and/or specific outreach effort.
• Performs market research to identify best-in-practice SEO strategies.
• Analyzes competitor SEO methods, along with key word performance, to help generate content for sustainable top page Google presence, using both organic and paid methods.
• Pairs keywords placed on website to campaign materials, provider pages and digital service line promotions.
• Utilizes the latest web technologies for organic SEO growth to maintain brand awareness.
• Generates website updates daily with blog posts, copy, video placement, images, form generation and more.
• Measures analytics and oversees the aspects of digital campaigns, offering performance improvement suggestions to Director.
• Leads triennial website redesign/refresh process; updating full sitemap, page content, and image/media placements to ensure best user experience.
• Works with a team assisting with internal and external marketing activities by demonstrating expertise in various areas including, but not limited to, content development and optimization, advertising, event planning and participation.
• Works with Marketing team to complete other office and community duties as required.

Benefits

• Opportunity to be part of an organizational culture that supports not only exceptional patient care but also the well-being and professional growth of our employees.
• Contributions are valued, growth is nurtured, and success is celebrated.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level