Digital Marketing Specialist

Renishaw • West Dundee, IL

2d • Onsite

About The Position

Renishaw is an innovative engineering company with a proud history of delivering measurement, calibration and precision manufacturing solutions to some of the most complex engineering processes in the world. We are seeking a Digital Marketing Specialist working from our Americas HQ in West Dundee, IL. We are looking for a creative, innovative, collaborative, and analytical person to join our marketing team to support our digital transformation while creating fantastic customer experiences. We are looking for someone that has experience with B2B and marketing automation platforms. This role will require significant time working with and utilizing our automation platform (Marketo). You will work closely with the marketing team to develop marketing campaigns and other duties as assigned.

Requirements

• Marketing degree preferred; or 4+ years of marketing experience in a similar role.
• Knowledge of CRM and MA systems within a B2B company.
• Manufacturing environment preferred.
• Strong listening, communications, and networking skills to enable excellent collaboration with stakeholders at all levels.
• Basic knowledge of web design including. HTML, ideally JavaScript and databases (SQL) JSON and working with APIs.
• You will have strong analytical skills and be comfortable designing logic-driven automation programs.
• Basic understanding of data privacy regulations
• Minimum 4+ years of experience in marketing
• Some college or equivalent business to business work experience.
• Proficient with standard office productivity tools including MS Office, CRM systems, webinars, and social media
• Understanding of marketing principles and digital marketing technologies
• Excellent communication skills and comfortable with multi-tasking and shifting priorities
• Analytical skills and data-driven thinking

Nice To Haves

• Preferred Bachelor of Arts or Science in Marketing degree or relevant field.
• Manufacturing background

Responsibilities

• Providing support to the ‘marketing operations’ side of our marketing automation management and development.
• Designing, creating, and implementing content, process flows and automation to support the buyer journey.
• Support and consult our divisional & regional marketing teams to help them specify and achieve their goals from U.S. marketing programs.
• Measure and report on the effectiveness of marketing programs and channels.
• Develop and maintain persona-focused multi-channel marketing campaigns in collaboration with colleagues across the marketing organization.
• Assist in the management of our Martech stack and marketing data.
• Assisting the marketing manager and supporting the marketing team with marketing activities
• Assisting with the production of marketing materials and literature
• Coordinating the production of a wide range of marketing communications
• Assist with the collation of information for promotional literature
• Uploading marketing material to online libraries, internet groups and social media sites

Benefits

• health, dental and vision benefits
• a 401K plan with company match
• flexible spending accounts
• life insurance
• short- and long-term disability
• vacation and personal time
• paid company holidays
• an employee assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree