Digital Marketing Specialist

High Tide

1d • Remote

About The Position

High Tide is seeking a highly organized Digital Marketing Specialist to manage multiple campaigns, from planning through execution. This role will focus on email marketing calendar management, digital campaign coordination, and paid media support across various brands. The specialist will collaborate with the Digital Marketing Manager and cross-functional teams to ensure campaigns launch accurately and on time. Key responsibilities include owning and maintaining email marketing calendars, coordinating digital marketing campaigns, supporting paid media efforts, and assisting with affiliate marketing and website initiatives. This is a remote contractor position based in São Paulo, Brazil, supporting North American business operations and working EST hours. English fluency is required.

Requirements

• 3+ years of experience in digital marketing, ideally within eCommerce, retail, agency, or another fast-paced multi-campaign environment.
• Strong experience managing email marketing calendars and campaign workflows across multiple campaigns, brands, or clients.
• Experience building, scheduling, QAing, or deploying email campaigns using platforms such as Klaviyo, Mailchimp, or similar.
• Strong project management and organizational skills, with demonstrated experience coordinating marketing campaigns across multiple stakeholders and deadlines.
• Experience supporting or executing paid media campaigns, with an understanding of common paid media performance metrics and optimization principles.
• Experience developing campaign briefs and coordinating requirements with designers, copywriters, agencies, or other marketing partners.
• Ability to manage multiple brands, campaigns, projects, or client accounts simultaneously.
• Strong analytical skills with the ability to interpret campaign performance and identify actionable insights.
• Strong attention to detail and ability to identify missing information, risks, and dependencies.
• Strong written and verbal English communication skills.

Nice To Haves

• Experience with affiliate marketing, publisher outreach, influencer partnerships, or affiliate platforms is considered an asset but is not required.
• Experience with platforms such as Impact, Awin, Minty, ShareASale, Refersion, or similar is considered an asset.
• Experience with eCommerce and social media marketing is considered an asset.
• Portuguese portfolios will also be accepted.

Responsibilities

• Own and maintain email marketing calendars across multiple brands.
• Coordinate campaign timelines and ensure required inputs, approvals, creative assets, product information, and other dependencies are completed on schedule.
• Work cross-functionally with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to keep campaigns moving forward.
• Support the planning, QA, scheduling, and deployment of email campaigns.
• Help coordinate promotional, retention, lifecycle, and automated email marketing initiatives.
• Monitor email performance and report on key campaign KPIs.
• Support A/B testing and ongoing email optimization.
• Maintain campaign documentation, timelines, and workflows.
• Identify scheduling risks, missing information, or dependencies early and escalate them appropriately.
• Coordinate multiple marketing campaigns and initiatives simultaneously across brands.
• Develop and maintain campaign timelines, task lists, deliverables, and project documentation.
• Follow up with internal stakeholders to ensure deadlines and campaign requirements are met.
• Coordinate creative briefs, campaign requirements, approvals, and asset delivery across teams.
• Help ensure campaign messaging and execution are aligned across email, paid media, affiliate, and digital channels.
• Participate in campaign planning meetings and translate decisions into clear next steps and deliverables.
• Track campaign progress and proactively flag risks, delays, or missing dependencies.
• Support promotional launches and other cross-functional marketing initiatives from planning through execution.
• Support the planning, execution, and optimization of paid media campaigns across digital channels.
• Monitor campaign performance across metrics such as ROAS, CPA, CTR, conversions, and revenue.
• Coordinate campaign requirements, audience needs, promotional information, and creative assets with internal teams and external partners.
• Support the development of creative briefs and paid campaign requirements.
• Review campaign performance and identify opportunities for optimization.
• Provide recommendations based on creative, messaging, audience, and campaign performance.
• Support competitor monitoring and promotional analysis.
• Assist with paid media reporting and campaign insights for the Digital Marketing Manager and marketing leadership.
• Support affiliate marketing initiatives under the direction of the Digital Marketing Manager.
• Conduct outreach to prospective affiliate partners, publishers, influencers, and other potential partners.
• Support affiliate partner onboarding and ongoing communications.
• Coordinate promotional opportunities and campaign requirements with affiliate partners.
• Ensure partners receive required creative assets, promotional details, links, and campaign information on time.
• Help maintain affiliate contact lists, outreach records, campaign documentation, and partner communications.
• Support affiliate reporting and help identify notable partner or campaign trends.
• Assist with day-to-day affiliate program administration as required.
• Support website marketing campaigns, promotional activations, landing pages, and other digital initiatives as required.
• Coordinate website campaign requirements with internal teams.
• Participate in broader digital campaign planning and execution across multiple brands.
• Support reporting across email marketing, paid media, affiliate initiatives, and broader marketing campaigns.
• Prepare regular campaign performance summaries and reporting.
• Identify trends, opportunities, and areas requiring further investigation.
• Use campaign data to support recommendations and future planning.
• Maintain campaign tracking and reporting documentation.
• Utilize AI tools to support campaign analysis, competitive research, reporting, and marketing workflows.
• Apply critical thinking and business judgment when reviewing data, recommendations, and AI-generated outputs.

Benefits

• Work across some of the most recognized brands in cannabis, CBD, and accessories.
• Take ownership of email calendars and help coordinate high-volume digital marketing campaigns across multiple brands.
• Build hands-on experience across email marketing, paid media, affiliate partnerships, eCommerce, and broader digital campaigns.
• Collaborate with teams across North America and Europe.
• Help bring campaigns seen by millions of customers to market.
• Join a fast-growing company where strong organization, initiative, and ownership are valued.
• Build experience across multiple brands and digital marketing disciplines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed