Digital Marketing Specialist

Foreword Companies•Gallatin, TN

1d•Onsite

About The Position

The Digital Marketing Specialist owns customer lifecycle marketing, CRM initiatives, and community engagement across multiple brands. The role focuses on converting traffic from paid media into customer engagement, repeat business, and long-term brand loyalty. The specialist independently manages email and SMS campaigns, customer segmentation, marketing automation, and community engagement, collaborating with the Creative Content Specialist, website team, and performance marketing team to align campaign strategy, execution, and brand standards. The position also oversees customer reviews and public feedback, monitors forums and social platforms, reports on retention and organic performance, and coordinates trade show execution. This is a salaried, exempt, full-time, on-site position, Monday through Friday, from 7:00 AM to 4:00 PM. Remote and hybrid work arrangements are not available. The role reports to the Director of Marketing and has no supervisory responsibilities.

Requirements

At least 3 years of dedicated digital marketing experience in an eCommerce, B2B, or corporate environment.
At least 3 years of full-time digital marketing experience, specifically managing email lifecycle marketing and community engagement.
Hands-on experience with email marketing platforms, social media scheduling dashboards, and marketing analytics tools.
Exceptional written communication and copywriting skills, including the ability to master distinct brand voices and produce consumer-facing copy requiring minimal managerial review.
Ability to work independently with minimal oversight and take ownership of a multi-channel content and deployment calendar.
Strong analytical skills, including running A/B tests, preparing performance reports, and translating engagement metrics into tactical growth.
Bachelor’s degree in marketing, Communications, Business Administration, English, or a related field; equivalent direct, probable on-the-job corporate experience may be considered in lieu of a degree.
Ability to sit at a desk and work on a computer for prolonged periods.
Ability to lift up to 15 pounds at times.
Availability for full-time, on-site work Monday through Friday, 7:00 AM to 4:00 PM.

Nice To Haves

Prior experience in B2B marketing, manufacturing, or multi-brand eCommerce environments.

Responsibilities

Independently strategize, build, write, and deploy promotional email and SMS marketing calendars for both brand properties.
Design, implement, and continually A/B test behavior-triggered automated sequences, including welcome series, abandoned cart, post-purchase, and win-back flows.
Maintain customer lists, perform list hygiene, and segment subscribers according to purchase history, behavior, and engagement.
Coordinate organic social schedules with website promotions, product launches, and seasonal campaigns.
Manage and respond to customer reviews, feedback, and questions across Google Business Profile, BBB, Trustpilot, and direct site reviews.
Monitor Reddit, Quora, and relevant industry forums; identify customer concerns and pain points, respond to inquiries, and engage in discussions while maintaining brand consistency.
Ensure public customer touchpoints uphold brand standards, address negative interactions constructively, and foster customer trust and loyalty.
Use Google Analytics 4 and marketing performance dashboards to track, compile, and interpret retention and organic KPIs.
Prepare weekly and monthly organic performance reports for senior leadership and translate data trends into actionable content and email strategy adjustments.
Lead tactical trade show execution, including logistics, booth marketing collateral coordination, vendor timelines, and pre- and post-event promotional outreach.