Digital Marketing Specialist

Cellular Sales Verizon Authorized Retailer • Knoxville, TN

1d • Onsite

About The Position

The Digital Marketing Specialist develops and executes marketing campaigns focused primarily on strengthening Cellular Sales’ employer brand, engaging prospective candidates, and generating qualified applications. The role partners with Talent Acquisition, corporate and local recruiting teams, and marketing colleagues to align campaigns with hiring priorities and market needs. It also supports local digital marketing initiatives through campaign planning, content development, and performance analysis.

Requirements

• Bachelor’s degree in business administration, marketing, advertising, communications, or a related field.
• Five years of marketing experience.
• Strong knowledge of marketing and analytics tools such as Career Arc, AppCast, iCIMS, Google Analytics, and content management systems.
• Excellent analytical skills.
• Strong written and verbal communication skills.
• Skill in writing and editing content, including video, with attention to detail.
• Strong prioritization, organization, and project management skills.

Nice To Haves

• Experience in recruitment marketing or employer branding.

Responsibilities

• Develop and execute employer branding initiatives that communicate Cellular Sales’ culture, career opportunities, and employee experience to prospective candidates.
• Plan, execute, and optimize recruitment marketing campaigns, including audience targeting, channel selection, creative development, and performance reporting, in partnership with internal teams and the paid media agency.
• Develop creative briefs and coordinate campaign asset production with creative and content teams.
• Partner with Talent Acquisition and corporate and local recruiting teams to identify hiring priorities, tailor campaigns to market needs, and maintain consistent employer brand messaging across recruiting channels.
• Manage recruitment marketing content, assets, and tools so local recruiting teams and sales representatives can access and use current, approved materials.
• Analyze campaign performance and applicant pipeline metrics, and recommend improvements to targeting, messaging, creative, and media investment.
• Develop and coordinate recruitment content for LinkedIn and other social channels in collaboration with the broader social media team.
• Develop and manage an employee advocacy program that encourages employees to share company content and career opportunities.
• Support local digital marketing campaigns through campaign planning, creative coordination, content development, and performance analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level