Digital Marketing Specialist

University of Arkansas • Fayetteville, AR

2d

About The Position

The Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment for the Graduate School and International Education (GSIE). Reporting to the Director of Communications and Marketing, the specialist serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable. The role promotes programs through multichannel marketing across digital advertising, social media, email, print, emerging platforms, and general promotion of graduate education to various markets.

Using market research, UX analytics, SEO, and campaign data, the specialist identifies growth opportunities, generates prospective student leads, strengthens brand awareness, and recommends investments and improvements that support graduate enrollment goals. The position also assists in creating marketing content, including videos, marketing copy, and other multimedia. It combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence. Regular, reliable, and non-disruptive attendance and the ability to maintain collegial, harmonious working relationships are essential job duties.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field from an accredited institution of higher education.
• At least three years of experience in marketing, communications, or public relations; higher education experience is preferred.
• Knowledge of marketing trends and best practices.
• Excellent verbal and written communication skills.
• Strong project management and organizational skills.
• Ability to track and understand marketing analytics.
• Ability to work with stakeholders from varied backgrounds and departments.
• Demonstrated experience writing and editing content for digital marketing channels.
• Proficiency with common digital marketing, content management, and reporting platforms.
• Applicable equivalencies may be considered for the stated qualifications.

Nice To Haves

• Master’s degree in marketing, communications, or a related field from an accredited institution of higher education.
• At least five years of experience in marketing, communications, or public relations, preferably in higher education.
• Experience developing, executing, and measuring comprehensive, multichannel marketing campaigns.
• Experience creating multimedia content, including videos, graphic design and digital assets, social media, email campaigns, and other marketing channels.
• Experience with Slate CRM.
• Experience copywriting for email and marketing purposes.

Responsibilities

• Provide strategic marketing and communications support for graduate student recruitment efforts for GSIE.
• Serve as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable.
• Promote programs through digital advertising, social media, email, print, emerging platforms, and other channels.
• Promote graduate education to various markets.
• Use market research, UX analytics, SEO, and campaign data to identify growth opportunities and generate prospective student leads.
• Strengthen brand awareness and recommend investments and improvements that support graduate enrollment goals.
• Assist in creating marketing content, including videos, marketing copy, and other multimedia.
• Maintain regular, reliable, and non-disruptive attendance and collegial working relationships.

Benefits

• University contributions to health, dental, life, and disability insurance.
• Tuition waivers for employees and their families.
• 12 official holidays.
• Immediate leave accrual.
• Choice of retirement programs with university contributions ranging from 5% to 10% of employee salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level