Digital Marketing Specialist

Randolph Brooks Federal Credit Union • San Antonio, TX

1d

About The Position

The Digital Marketing Specialist supports RBFCU’s collaborative Digital Marketing team, managing the organization’s websites, digital communications, email marketing, targeted advertising, analytics, and search optimization. The role partners across teams to improve digital experiences, increase member engagement, and support organizational goals through data-driven insights and emerging technologies.

The specialist creates and maintains digital content, develops automated and personalized email communications, supports targeted advertising, and coordinates projects and enhancements across websites and other digital channels. The role also performs analytics and reporting, applies SEO and emerging-search practices, supports accessibility and digital governance, and evaluates tools and technologies—including generative AI—to improve processes and efficiency. Other duties may be assigned, and responsibilities may change.

Requirements

• Bachelor’s degree, or a minimum of 7 years of job-related work experience in lieu of a degree.
• Minimum of 3 years of job-related work experience, unless qualifying through the experience-in-lieu-of-degree option.
• Strong working knowledge of website content management using a CMS, basic HTML and CSS knowledge, and ability to research and troubleshoot common content, platform, and rendering issues.
• Experience with email marketing or marketing automation and best practices for messaging, coding, database management, deliverability, and CAN-SPAM requirements.
• Experience analyzing digital performance data and translating findings into actionable recommendations.
• Strong communication and presentation skills, including the ability to translate needs between Marketing, business, and technical teams and collaborate effectively with external vendors.
• Excellent writing, copyediting, and proofreading skills, with the ability to create clear, accurate, audience-appropriate content across digital channels.
• Strong project management and organizational skills, including the ability to manage multiple priorities, work independently, and own assignments from discovery through implementation and follow-up.
• Curiosity, self-motivation, willingness to learn unfamiliar technologies, and strong critical-thinking, problem-solving, and judgment skills, including knowing when further review, testing, or approval is appropriate.
• Ability to use generative AI responsibly for research, analysis, ideation, writing, and problem-solving, while independently evaluating results for accuracy and business appropriateness.
• Experience with personalization, audience segmentation, or targeted digital advertising platforms, and comfort working with structured data and large datasets.
• Strong understanding of SEO and search-optimization best practices.
• Knowledge of digital accessibility and ADA compliance best practices, ideally including familiarity with WCAG guidelines and experience reviewing webpages, images, and other digital content for accessibility.
• Strong working knowledge of Microsoft Excel for organizing, analyzing, validating, and troubleshooting data.

Nice To Haves

• Progress Sitefinity and/or WordPress experience.
• Adobe Marketo Engage experience.
• Familiarity with Google Analytics, Google Tag Manager, Google Search Console, and/or Data Studio.
• Segmint experience.
• Experience with SOCi or Semrush.
• Familiarity with WCAG guidelines and experience reviewing webpages, images, and other digital content for accessibility.

Responsibilities

• Write, edit, and coordinate reviews of member- and employee-facing content for rbfcu.org and other company websites, email marketing, Online Banking, the RBFCU Mobile app, and other digital communications.
• Manage digital content—including webpages, forms, and documents—in content management systems, keeping it current, accurate, and aligned with regulatory, accessibility, brand, and governance requirements.
• Build and execute automated and personalized email communications, including templates, audience segmentation, and campaign testing, following best practices for messaging, coding, deliverability, and member experience.
• Build, publish, and maintain targeted digital advertising in collaboration with Marketing partners, ensuring content, targeting, and approvals align with campaign objectives.
• Manage digital projects and collaborate across the credit union to develop and enhance websites, email marketing, and other digital experiences, coordinating requirements, content, and approvals.
• Develop business and technical requirements and perform user-acceptance testing for digital enhancements, including API integrations and automated workflows; document issues and work with Web Development and Digital Experience teams through resolution.
• Analyze digital performance data, produce recurring and ad hoc reports, identify actionable insights, and recommend improvements to digital experiences and marketing effectiveness.
• Apply SEO and emerging-search best practices to improve the visibility, discoverability, and performance of digital content across traditional and generative AI search experiences.
• Support digital governance, quality assurance, and accessibility by reviewing member-facing webpages, images, and other content before publication and monitoring accuracy, analytics implementation, brand standards, and platform maintenance.
• Evaluate digital tools and emerging technologies, including generative AI, to improve processes, solve problems, and create efficiencies.
• Perform other duties as assigned; essential functions and responsibilities may change or new ones may be assigned at any time with or without notice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level