Marketing Specialist (Digital Marketing)
About The Position
The Marketing Specialist supports global sales and marketing teams by coordinating and executing strategic marketing initiatives to promote DTS products and strengthen worldwide brand visibility. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing. The role coordinates digital campaigns across email, web, social media, and marketing automation; maintains website content; analyzes campaign performance; supports SEO and Google Ads; and manages social media activity. It also plans and coordinates 10–12 U.S. and international trade shows or events annually, including event logistics, booth displays, lead retrieval, and contact follow-up workflows. The position tracks marketing expenses against budget and purchases event and marketing materials. The position works in a production and engineering area and a typical business office. Occasional U.S. and/or international travel may be necessary based on business or customer needs. The role requires compliance with U.S. Export Control requirements, and candidates must qualify as a U.S. Person as defined by 22 C.F.R. 120.15. Duties may be added or changed at any time with or without notice.
Requirements
- Associate degree or equivalent education, including college-level marketing studies, and approximately 3 or more years of experience in marketing, sales support, or a related position; an equivalent combination of education and experience is acceptable.
- Previous experience in a B2B marketing role.
- Previous experience successfully coordinating trade shows and/or other events.
- Working knowledge of digital marketing strategies and channels.
- Ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences.
- Ability to write, proofread, and edit marketing copy using proper grammar and a professional tone.
- Ability to assist sales teams and/or sales partners in a timely manner and communicate effectively verbally and in writing with a variety of people.
- Proficiency with Word, Excel, PowerPoint, and specialty computer programs.
- Experience with email marketing tools such as HubSpot and the ability to create digital marketing campaigns, workflows, and marketing automations.
- Ability to address, analyze, and document detailed information; manage multiple tasks and projects; follow up as needed; meet deadlines; and communicate and work effectively with other departments in a professional, diplomatic manner.
- Must qualify as a U.S. Person as defined by 22 C.F.R. 120.15 to comply with U.S. Export Control requirements.
Nice To Haves
- Bachelor’s degree in marketing or another related business discipline.
- Basic graphic design skills for creating social media posts, presentations, signage, and similar materials.
- Ability to use project management tools such as Asana.
- Experience working with Salesforce.
- Understanding of AI tools and potential uses that may enhance marketing output.
Responsibilities
- Coordinate and execute digital marketing campaigns across email, web, social media, and marketing automation channels.
- Maintain and update website content using WordPress, HTML, and web design best practices.
- Monitor, analyze, and report campaign performance, providing actionable insights and recommendations.
- Support SEO and Google Ads paid search campaigns, including setup, monitoring, analysis, and optimization.
- Use email marketing and automation tools such as HubSpot to build campaigns, manage contacts, segment audiences, and support lead nurturing.
- Develop and execute social media strategies, manage daily postings, and engage across LinkedIn, Facebook, and YouTube.
- Plan and organize 10–12 U.S. and international trade shows or events annually.
- Lead event kick-off meetings, status updates, and post-event evaluations.
- Plan booth layouts and product displays, including rentals and audiovisual needs, while maintaining corporate branding.
- Coordinate event setup and breakdown, packing, shipping, and logistics to ensure materials are delivered safely and on time.
- Manage the trade show and events calendar and timelines for related activities.
- Support lead generation by setting up lead retrieval devices, coordinating contact tagging and segmentation with sales, and uploading contacts to HubSpot for follow-up and nurturing.
- Track marketing spending and expenses and compare actual costs against the planned budget.
- Purchase show rentals, promotional items, displays, and marketing materials.
- Perform other related duties and responsibilities as requested by DTS management.
Benefits
- Competitive base salary and performance bonus structure
- Flexible work schedules
- Six paid company holidays plus the final week of the year off (paid)
- Free on-site EV charging stations
- Comprehensive medical, dental, and vision insurance
- Employer-paid life insurance
- Voluntary insurance plans including accident and critical illness coverage
- Tuition and training assistance
- 401(k) with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
