Marketing Specialist (Digital Marketing)
About The Position
The Marketing Specialist supports global sales and marketing teams by coordinating and executing strategic marketing initiatives. The role promotes DTS products and strengthens brand visibility worldwide in markets including automotive safety, aerospace and defense, and injury biomechanics testing. Responsibilities include managing digital campaigns and social media, maintaining website content and the marketing database, organizing trade shows and events, supporting lead generation, and tracking marketing expenses. The position may also involve other related duties assigned by DTS management. The role works in a production and engineering area as well as a typical business office. Occasional U.S. and/or international travel to customer, vendor, corporate, or other sites may be necessary based on business or customer needs. This position requires compliance with U.S. Export Control requirements; candidates must qualify as a U.S. Person as defined by 22 C.F.R. 120.15.
Requirements
- Associate degree or equivalent education, including college-level marketing studies, and approximately 3 or more years of experience in marketing, sales support, or a related position, or an equivalent combination of education and experience.
- Previous experience working in a B2B marketing role.
- Previous experience successfully coordinating trade shows and/or other events.
- Working knowledge of digital marketing strategies and marketing channels.
- Ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences.
- Ability to write, proofread, and edit marketing copy using proper grammar, a professional tone, and a creative mindset.
- Ability to assist sales teams and/or partners in a timely manner and communicate effectively, verbally and in writing, with a variety of people.
- Proficiency with Word, Excel, PowerPoint, and a variety of specialty programs.
- Experience with email marketing tools such as HubSpot and ability to create digital marketing campaigns, workflows, and marketing automations.
- Ability to address, analyze, and document detailed information; manage multiple tasks and projects; follow up as needed; meet deadlines; and communicate and work effectively and diplomatically with other departments.
- Must qualify as a U.S. Person under 22 C.F.R. 120.15 to comply with U.S. Export Control requirements.
Nice To Haves
- Bachelor’s degree in marketing or another related business discipline.
- Basic graphic design skills for creating social media posts, presentations, signage, and similar materials.
- Ability to use project management tools such as Asana.
- Experience working with Salesforce.
- Understanding of AI tools and potential uses that may enhance marketing output.
Responsibilities
- Coordinate and execute digital marketing campaigns across email, web, social media, and marketing automation channels.
- Maintain and update website content using WordPress, HTML, and web design best practices to support campaigns and improve user experience.
- Monitor, analyze, and report on campaign performance, providing metrics-based insights and recommendations.
- Support SEO and Google Ads paid search campaigns, including setup, monitoring, analysis, and optimization.
- Use email marketing and automation tools such as HubSpot to build campaigns, manage contacts, segment audiences, and support lead nurturing.
- Develop and execute social media strategies aligned with business goals, including daily posting and engagement on LinkedIn, Facebook, and YouTube.
- Plan and organize 10–12 U.S. and international trade shows or events annually.
- Lead event kick-off meetings, status updates, and post-event evaluations.
- Plan booth layouts and product displays, including rentals and audiovisual equipment, while maintaining corporate branding.
- Coordinate event setup and breakdown, packing booth and display items, and shipping and logistics to ensure safe, timely delivery.
- Manage the trade show and events calendar, including timelines for related activities.
- Support lead generation by setting up lead retrieval devices, coordinating with sales to tag and segment database contacts, and uploading contacts to HubSpot for follow-up and nurturing.
- Track and monitor spending, maintain detailed records of marketing expenses, and compare actual costs against planned budgets.
- Handle purchasing for show rentals, promotional items, displays, and marketing materials.
- Perform other related duties and responsibilities as requested by DTS management.
Benefits
- Competitive base salary and performance bonus structure.
- Flexible work schedules.
- Six paid company holidays plus the final week of the year off with pay.
- Free on-site EV charging stations.
- Comprehensive medical, dental, and vision insurance.
- Employer-paid life insurance.
- Voluntary insurance plans, including accident and critical illness coverage.
- Tuition and training assistance.
- 401(k) with employer match.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
