Marketing Specialist (Digital Marketing)

Vishay Precision Group • Seal Beach, CA

8h

About The Position

The Marketing Specialist supports global sales and marketing teams by coordinating and executing strategic marketing initiatives. The role promotes DTS products and strengthens brand visibility worldwide in markets including automotive safety, aerospace and defense, and injury biomechanics testing.

The position coordinates digital campaigns across email, web, social media, and marketing automation; maintains website content; monitors campaign performance; supports SEO and Google Ads; and uses email marketing tools such as HubSpot for campaign development, contact management, audience segmentation, and lead nurturing. It also develops and manages social media activity across LinkedIn, Facebook, and YouTube.

The specialist plans and organizes 10–12 U.S. and international trade shows and events annually, including booth and product displays, event logistics, shipping, lead retrieval, and post-event evaluation. The role also tracks marketing expenses against budget and handles purchasing for event rentals, promotional items, displays, and marketing materials. Other related duties may be assigned or changed by DTS management.

The role requires an associate degree or equivalent education including college-level marketing studies, along with approximately three or more years of relevant experience, or an equivalent combination of education and experience. A bachelor's degree in marketing or a related business discipline is preferred. The work environment includes production and engineering areas as well as a typical business office. Occasional U.S. and/or international travel may be necessary. Candidates must qualify as a U.S. Person under 22 C.F.R. 120.15 to comply with U.S. Export Control requirements.

Requirements

• Associate degree or equivalent education, including college-level studies in marketing, and approximately 3+ years of experience in marketing, sales support, or a related position; an equivalent combination of education and experience is acceptable.
• Previous experience working in a B2B marketing role.
• Previous experience successfully coordinating trade shows and/or other events.
• Working knowledge of digital marketing strategies and marketing channels.
• Ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences.
• Ability to write, proofread, and edit marketing copy using proper grammar, a professional tone, and a creative mindset.
• Ability to support sales teams and/or sales partners in a timely manner and communicate effectively, verbally and in writing, with a variety of individuals.
• Proficiency with Word, Excel, and PowerPoint, and ability to use a variety of specialty programs.
• Experience with email marketing tools such as HubSpot and ability to create digital marketing campaigns, workflows, and marketing automations.
• Ability to analyze and document detailed information, manage multiple tasks and projects, follow up as needed, meet deadlines, and communicate and work effectively with other departments in a professional, diplomatic manner.
• Must qualify as a U.S. Person as defined by 22 C.F.R. 120.15 to comply with U.S. Export Control requirements.
• Ability to stand, walk, and sit frequently and lift and carry up to 50 lbs.

Nice To Haves

• Bachelor’s degree in marketing or another related business discipline.
• Basic graphic design skills for creating social media posts, presentations, signage, and similar materials.
• Ability to use project management tools such as Asana.
• Experience working with Salesforce.
• Understanding of AI tools and potential uses that may enhance marketing output.

Responsibilities

• Coordinate and execute digital marketing campaigns across email, web, social media, and marketing automation channels.
• Maintain and update website content using WordPress, HTML, and web design best practices.
• Monitor, analyze, and report campaign performance, providing insights and recommendations for improvement.
• Support SEO and Google Ads paid search campaigns, including setup, monitoring, analysis, and optimization.
• Use email marketing and automation tools such as HubSpot to build campaigns, manage contacts, segment audiences, and support lead nurturing.
• Develop and execute social media strategies and manage daily posts and engagement across LinkedIn, Facebook, and YouTube.
• Plan and organize 10–12 trade shows and events annually in the U.S. and internationally.
• Lead event kick-off meetings, status updates, and post-event evaluations.
• Plan booth layouts and product displays, including rentals and AV, while maintaining corporate branding.
• Coordinate event setup and breakdown, booth packing, shipping, and logistics to ensure timely and safe delivery of materials.
• Manage the trade show and events calendar and related timelines.
• Support lead generation, including setting up lead retrieval devices, coordinating contact tagging and segmentation with sales, and uploading contacts to HubSpot for follow-up and nurturing.
• Track marketing expenses and compare actual costs with the planned budget.
• Handle purchasing for show rentals, promotional items, displays, and marketing materials.
• Perform other related duties and responsibilities as requested by DTS management.

Benefits

• Competitive base salary and performance bonus structure.
• Flexible work schedules.
• Six paid company holidays plus the final week of the year off with pay.
• Free on-site EV charging stations.
• Comprehensive medical, dental, and vision insurance.
• Employer-paid life insurance.
• Voluntary insurance plans, including accident and critical illness coverage.
• Tuition and training assistance.
• 401(k) with employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree