Digital Marketing Specialist

Hilltop Residential•Houston, TX

8d•Onsite

About The Position

Hilltop Residential is seeking an analytical, technology-minded Digital Marketing Specialist to expand the company’s digital marketing capabilities as its multifamily portfolio grows. Working closely with the Director of Marketing, this role implements, manages, and measures marketing systems, search initiatives, and analytics that support portfolio-wide strategy. The ideal candidate is curious, proactive, and skilled at turning data into clear recommendations and making marketing initiatives measurable and scalable. The position supports marketing technology, SEO, AEO, emerging AI-search initiatives, and digital performance analysis across corporate and property-level channels. It coordinates marketing technology pilots and vendor relationships, monitors website and local search performance, and develops scalable workflows. The role reports directly to the Director of Marketing and is based at Hilltop Residential’s corporate office at 9651 Katy Freeway, Suite 550, Houston, TX 77024.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or equivalent practical experience.
Approximately 3–5 years of hands-on experience in digital marketing, marketing technology, SEO, marketing analytics, or a related discipline.
Working knowledge of SEO principles, including technical SEO, local SEO, and content SEO.
Experience using GA4 and Google Search Console to analyze website and search performance.
Familiarity with Google Tag Manager, conversion tracking, and digital marketing attribution.
Experience working with marketing dashboards, reporting tools, and performance data.
Strong organizational, communication, and project coordination skills, with the ability to manage multiple initiatives simultaneously.

Nice To Haves

Multifamily real estate, property management, or multi-location marketing experience.

Responsibilities

Implement, administer, and optimize marketing technology platforms and digital marketing tools across the portfolio.
Support SEO, AEO, and emerging AI-search initiatives to improve property visibility and discoverability.
Coordinate marketing technology pilots, including vendor collaboration, platform setup, testing, troubleshooting, and optimization.
Monitor website health, organic search visibility, and local search presence to identify technical issues and improvement opportunities.
Support Google Business Profile optimization, local search initiatives, and digital listing consistency.
Collaborate with website providers, SEO partners, and other technology vendors to ensure initiatives are implemented effectively and meet performance expectations.
Develop repeatable processes and workflows so successful initiatives can scale across the portfolio.
Analyze digital marketing performance using GA4, Google Search Console, Google Tag Manager, and other marketing analytics tools.
Track and report key performance indicators, including website traffic, conversions, and source attribution.
Evaluate marketing technology pilots and initiatives by establishing baseline measurements, monitoring results, identifying trends, and assessing effectiveness.
Analyze portfolio-wide marketing performance to identify underperforming properties, emerging trends, and improvement opportunities.
Support measurement and evaluation of digital presence, local listings, and social media performance across corporate and property-level channels.
Identify gaps or inconsistencies in marketing data, tracking, or attribution and recommend solutions.