Digital Marketing Specialist

Law Office of Bryan Fagan•Houston, TX

6d•Onsite

About The Position

The Digital Marketing Specialist runs the day-to-day publishing and content engine for a large Texas family law firm. The role focuses on social media, email newsletters, Google Business Profiles, design, and performance reporting; it is not a paid search or SEO role. The specialist owns daily social posts, company newsletters, Google Business Profiles across 18 offices, and design requests from nearly every department, and translates performance data into clear takeaways for leadership. This is a hands-on, high-volume role requiring organization, Canva proficiency, and ownership of a recurring content calendar. The position is onsite in Houston, with occasional travel to other Texas offices. Relocation is not offered. Applicants should be prepared to share a portfolio of work.

Requirements

1–3 years of social media, content, or digital marketing experience.
Bachelor’s degree in Marketing, Digital Media, Communications, or a similar field.
Hands-on experience with a social media scheduling platform.
Experience building email campaigns in HubSpot, Mailchimp, or a similar platform.
Strong Canva skills.
Working knowledge of Google Business Profile.
Comfort pulling platform analytics and explaining their meaning.
Clean, error-free writing and strong attention to detail, including accuracy with phone numbers, links, and office information.
Ability to manage a recurring calendar of deadlines without reminders.

Nice To Haves

Agency, legal, or multi-location business experience.
Photoshop or Lightroom experience for photo editing.

Responsibilities

Schedule and publish daily content across social channels using a social media scheduling platform, shared weekly content planner, and video-team clip batches.
Ensure each post meets firm standards.
Monitor and respond to comments and direct messages on the specialist’s platforms.
Research, build, and send four company newsletters in HubSpot.
Manage Google Business Profile posts and optimization for all 18 office locations, localizing content to each community.
Design flyers, event materials, brochures, calendars, hiring graphics, and departmental materials using Canva Teams templates; Adobe is also available.
Support new-hire onboarding by writing attorney and staff biographies, editing and delivering headshots, optimizing directory pages, and ordering business cards.
Photograph new hires at the Houston office and occasionally travel to other locations for headshots.
Keep hiring content current on the website and social channels.
Own analytics reporting across platforms using a social media scheduling tool and HubSpot, and present insights and recommendations rather than just numbers.
Produce annual marketing assets, including branded print and digital materials and cost pamphlets based on internal data.
Support campaigns, giveaways, and webinars with graphics, posts, and scheduling.
Cross-train on video filming to cover for the video counterpart during PTO.