Digital Marketing Specialist

FOREVER INC. • Pittsburgh, PA

3d • Onsite

About The Position

FOREVER is seeking a motivated Digital Marketing Specialist to execute and optimize digital marketing initiatives across acquisition, conversion, and retention. The role manages content and campaigns, analyzes performance, and combines creative and strategic thinking to increase brand awareness, customer engagement, and revenue across paid and owned channels. Reporting to the Executive Vice President, the specialist partners with marketing, product, sales, client care, analytics, and creative colleagues to deliver campaigns across key digital platforms. The role is suited to an early-career marketer who is analytical, curious, organized, and eager to gain hands-on experience in a fast-paced, high-growth environment.

The position is based in Pittsburgh and is full-time in the office, with some flexibility when necessary. FOREVER is a growth-stage company whose memory-keeping platform helps people digitize, back up, share, celebrate, and permanently store personal and family memories and stories.

Requirements

• Bachelor’s degree in a social science field, marketing, business, analytics, or another relevant area, with excellent academic achievement.
• At least 2 years of experience in digital marketing, social media, performance marketing, or e-commerce.
• Hands-on experience managing paid campaigns on Meta or Google Ads.
• Experience growing an organic social presence for a brand or business.
• Strong creative instincts and storytelling ability.
• Comfort using data and interpreting results from tools such as GA4, advertising platforms, or spreadsheets to determine next steps.
• Familiarity with A/B testing, email marketing, SEO, and audience segmentation.
• Resourcefulness, adaptability, and comfort moving among creative work, analysis, and execution in a fast-paced, collaborative, mission-driven environment.
• Applicants for US employment must have work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

• Portfolio or work samples are encouraged.
• Interest in practical uses of AI, influencer partnerships, and emerging digital channels.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google, and other relevant channels.
• Monitor acquisition funnels and customer journeys, and recommend improvements to landing pages, onboarding flows, and conversion points.
• Analyze campaign performance with the analytics team using marketing platforms, Google Analytics 4, and Salesforce; make recommendations about spending and creative.
• Partner with the creative team to test ad formats, messaging, video, and user-generated content approaches.
• Support CRM activities, including audience segmentation, email campaigns, lifecycle journeys, nurture programs, and retention initiatives.
• Maintain campaign and lead data in Salesforce for accurate tracking, pipeline visibility, and reporting.
• Coordinate and document A/B tests across email, landing pages, digital campaigns, and customer journeys, including results and recommendations.
• Grow FOREVER’s organic social presence through a consistent, creative publishing calendar.
• Find and tell customer stories across social media, advertising, email, and web.
• Help shape and protect the FOREVER brand across channels.
• Identify new formats, trends, and platforms to test, and act quickly on those that fit.
• Support go-to-market activities for product launches, promotions, and seasonal campaigns.
• Research customer trends, audience segments, competitors, and market opportunities to inform campaign planning.
• Track budgets, forecasting inputs, and performance reporting.
• Collaborate with Product, Sales, Client Care, and Creative teams to deliver coordinated campaigns.
• Stay current on digital marketing trends and bring ideas to the team, including practical uses of AI, influencer partnerships, and emerging channels.

Benefits

• Competitive salary and benefits.
• Opportunities for advancement.
• Equity participation.
• Mission-driven culture with a positive impact on families around the world.
• Ownership and visibility, including working directly with the Executive Vice President.
• Opportunities to try new ideas and see them go live quickly.
• Opportunities to learn from experienced colleagues and collaborate across teams.
• Collaborative, values-driven team based in Pittsburgh.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level