Manager, Marketing Operations, Campaigns & Emails

Caseware • Atlanta, GA

3d • Remote

About The Position

Caseware is seeking a Manager, Marketing Operations, Campaigns & Email to manage its global marketing automation solution and technology stack. The role supports efficient, data-driven global marketing operations by maintaining database health; executing email and nurture programs; processing and accelerating leads; supporting campaign setup and tracking; and contributing to marketing reporting and KPI monitoring. The manager will implement tools and processes, ensure documentation and training materials are available, and monitor systems to identify and resolve issues. The position focuses on activating, integrating, and optimizing technology, workflows, and best practices to enable modern marketing at scale, while balancing multiple priorities and collaborating with global teams.

The role includes managing marketing data workflows and lead imports; producing funnel, campaign, email, and revenue reporting; and providing campaign templates, dashboards, and performance insights to regional teams, global colleagues, and external stakeholders. It also involves documenting processes and training, using workflows and segmentation for targeted campaigns, and applying AI and automation to improve efficiency and outcomes.

The manager will build and manage global email nurture programs, execute campaign and product communications, and own the end-to-end campaign calendar. They will lead weekly planning and execution, coordinate cross-functional commitments and dependencies, identify risks and schedule conflicts, and manage campaign work tracking and stakeholder visibility in Monday.com. This is a full-time, permanent remote position open to applicants residing in and eligible to work in the United States.

Requirements

• Bachelor’s degree in business, marketing, or data science.
• At least 5 years of experience in Marketing Operations, marketing automation, performance reporting, or a related field.
• At least 5 years of experience as a global administrator for Salesforce Marketing Cloud, including management of integrations and workflows.
• Experience leading projects involving journey mapping, lead flow and scoring, and nurture programs.
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.
• Ability to integrate and analyze data from multiple sources.
• Hands-on experience with project management tools to manage workflows, dependencies, and reporting; Monday.com is preferred.
• Ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.
• Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset.
• Demonstrated experience using AI and automation tools to optimize marketing operations and campaign performance.
• Strategic mindset and ability to scale processes, workflows, and business needs while maintaining standardization and a structured approach.

Nice To Haves

• Experience with Monday.com.

Responsibilities

• Work with other operations teams to manage system workflows, resolve errors, and introduce processes that improve marketing data operations.
• Manage lead import processes and workflows to ensure efficient distribution to commercial teams.
• Create reports measuring funnel KPIs, including database growth and health, campaign KPIs, email performance, and marketing revenue targets.
• Provide campaign templates and dashboards to help regional teams meet reporting requirements.
• Create and manage dashboards and templates that provide marketing performance insights to the global marketing team and external stakeholders.
• Document and develop training materials, processes, updates, and best practices to support adoption and effective use of marketing tools.
• Use workflows and segmentation to deliver efficient, targeted, and personalized campaigns and marketing programs.
• Use AI and automation tools to streamline marketing operations and improve campaign efficiency and outcomes.
• Build and manage global email nurture programs and execute emails supporting campaigns and product communications.
• Own and manage the end-to-end campaign calendar, defining, tracking, and meeting deliverables and milestones.
• Drive weekly planning and execution, aligning the team on priorities and deliverables.
• Coordinate cross-functional teams to ensure deadlines, dependencies, and commitments are met.
• Identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track.
• Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting.
• Provide stakeholders with clear visibility into campaign progress, timelines, and execution status.
• Manage the global marketing automation solution and technology stack, monitoring systems to identify and resolve issues and supporting campaign setup, tracking, lead processing, and KPI monitoring.

Benefits

• Flexible work options and remote opportunities.
• Generous time-off policies.
• Competitive compensation and salary.
• Comprehensive benefits.
• Recognition programs.
• Performance bonuses.
• Opportunities for career growth.
• Collaborative, supportive, and inclusive team culture.
• Opportunities to work on international projects and collaborate with a diverse global team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager