Senior Director, Integrated Campaigns & Field Marketing

Tekmetric•Houston, TX

1d•Remote

About The Position

Tekmetric is seeking a Senior Director, Integrated Marketing to lead coordinated campaigns, partner marketing, and field marketing that reach auto repair shops beyond the company’s inbound digital engine. The role focuses on increasing pipeline, awareness, and trust across SMB and Mid-Market segments, and expanding market access beyond paid and organic search. The Senior Director will own integrated campaign planning and execution, partner channels, and in-field programs. This leader will coordinate with Digital Growth, Sales, Product Marketing, Events, and Customer Marketing; build a strong operating rhythm for planning and measurement; and hire, coach, and develop the team. The role is accountable for pipeline and market coverage, and reports program performance and recommendations to leadership. Tekmetric offers remote and hybrid work models based on proximity to office hubs. Travel is expected, including attendance at company and team offsites several times per year. The company describes its culture as fast-moving, collaborative, ownership-oriented, and focused on meaningful results.

Requirements

10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth technology, including meaningful experience at Director level or above.
Track record owning integrated campaign planning across multiple segments and driving measurable pipeline and revenue outcomes.
Experience leading a mix of functions such as campaigns, ABM, field marketing, and partner marketing.
Experience building field marketing programs, including co-hosted partner events, field events, and territory plans developed with Sales, with clear ROI and collaboration with a dedicated events team.
Experience marketing at scale to fragmented, distributed SMB audiences and reaching buyers who do not behave like typical enterprise buyers.
Strong analytical and planning skills, including building models, owning targets, explaining variances, and attributing influenced and sourced pipeline.
Ability to build trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product, and work effectively with external partners and sponsors.
Experience building and developing a team through hiring, structuring, and developing team members.
Ability to communicate with executives, make high-stakes decisions under uncertainty, and prioritize in a scaling environment.
Fluency with AI-powered tools and modern marketing technology to improve program velocity, personalization, and measurement without adding headcount.
Willingness to travel regularly to events, partner meetings, and customer locations.

Nice To Haves

Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries.

Responsibilities

Own the integrated campaign strategy and planning calendar across SMB and Mid-Market segments, with clear pipeline targets.
Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing.
Direct field marketing in partnership with regional Sales leaders to support territory goals.
Direct partner marketing and ensure co-marketing and partner programs produce measurable pipeline and adoption.
Align channel execution and campaign planning with Digital Growth around a shared acquisition target.
Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
Coordinate with Events and Customer Marketing so national events, regional programs, and customer advocacy support campaigns.
Build the team's operating rhythm for planning, reviews, reporting, and program ownership.
Hire, coach, and develop team members, and set clear goals and quality standards.
Report pipeline and program performance to leadership, including recommendations on what to start, stop, or change.

Benefits

Flexible remote work.
Competitive base salaries.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums, and the company covers 50% of family plan costs.
Free, confidential counseling through BetterHelp.
401(k) plan with 100% employer match on contributions up to 6%.
Flexible Spending Accounts and Health Savings Accounts.
Life and Accidental Death & Dismemberment insurance.
Up to $60 per month toward fitness, mental health, or other wellness needs.
$300 home office setup bonus after one year of employment.
Continuing education support.