Director of Demand Generation & Integrated Marketing

Acelero Learning

8d•$100,000 - $110,000•Remote

About The Position

The Director of Demand Generation & Integrated Marketing builds and runs connected demand-generation programs and integrated campaigns that create interest among priority audiences and move that interest toward meaningful action, with a primary focus on Shine Early Learning. Reporting to the Vice President of Marketing, the Director translates established Marketing strategy, OKRs, and business priorities into executable programs, and leads implementation, measurement, and optimization. The role has autonomy to make campaign and channel decisions, manage agency partners, and improve performance. The Director connects audience strategy, paid media, content, lifecycle marketing, web, creative, social media, and marketing performance intelligence around priority growth opportunities. The role requires strategic judgment, disciplined execution, and an understanding of how audiences move from awareness to action. It brings teams together around clear objectives, creates visibility into performance, and keeps priority initiatives moving toward measurable results. The position is remote, with up to 10% travel for work-related meetings and functions. The anticipated timing is Fall/Winter 2026. The listed salary is $100,000–$110,000, plus a comprehensive benefits package.

Requirements

Bachelor's degree.
At least 7 years of progressive experience in demand generation, integrated marketing, growth marketing, or related disciplines.
Demonstrated experience developing connected, multichannel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context.
Experience coordinating work across internal stakeholders, specialists, agencies, and external partners.
Strong understanding of paid media, lifecycle marketing, content, audience journeys, and digital campaign strategy.
Experience working with paid-media programs and managing or closely partnering with agencies or external partners.
Analytical judgment and experience turning Marketing performance data into recommendations and action.
Experience with HubSpot or a comparable CRM and marketing automation platform; familiarity with tools such as AgencyAnalytics, GA4, Sprout Social, and Semrush.
Strong workflow management skills, including Monday.com or a comparable platform; comfort with Canva, Miro, Figma, and AI tools such as ChatGPT or Claude.
Clear written and verbal communication, sound prioritization, and the ability to manage complex work with care and accountability.
Physical exam and background checks are required.
Travel locally or long-distance up to 10% of the time for work-related meetings and functions.
Must have a valid driver's license and/or reliable transportation.
Strong hands-on experience with HubSpot.
Experience supporting integrated multichannel marketing campaigns.
Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking.
Experience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teams.
Strong analytical mindset and ability to translate campaign data into actionable recommendations.
Excellent organizational and project management skills.
Comfort operating in evolving, collaborative, and fast-moving environments.
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems.
Experience supporting B2B and B2C audiences.
Understanding of modern SEO, AEO, and digital growth methodologies.

Nice To Haves

Experience marketing across B2B, B2G, and B2C audiences.
Experience in education, early childhood, or mission-driven organizations.
Experience in a growing Marketing function where segmentation, attribution, and measurement are being strengthened.
Experience partnering with Sales and Revenue Operations on campaign reporting, lead flow, or attribution.

Responsibilities

Translate Marketing strategy, OKRs, and business priorities into integrated demand-generation programs that create awareness, build interest, and contribute qualified leads and product purchases.
Develop connected programs that sustain audience interest by linking content, campaigns, paid and organic channels, and lifecycle marketing.
Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, Sales alignment, and other relevant channels.
Define target audiences, objectives, messaging needs, channel roles, conversion points, timelines, and success measures.
Manage day-to-day execution and adjust targeting, messaging, sequencing, and channel mix based on audience behavior and performance.
Evaluate demand-generation programs and identify opportunities to improve engagement, audience progression, and business contribution across channels.
Build and test the paid-media program and agency relationship, including channel exploration, campaign development, launch planning, audience targeting, creative and copy readiness, performance review, and optimization.
Use paid media both to build new audience interest and to engage people already considering a solution or service.
Establish campaign KPIs for each brand, audience, and stage of interest, balancing demand-creation signals and audience progression with qualified leads and product purchases.
Use Agency Analytics, HubSpot, GA4, and other available sources to identify patterns, explain performance, and recommend actions.
Shape dashboard requirements and ensure monthly, quarterly, and annual reporting provides findings, context, and practical recommendations.
Partner with Sales and business leaders to understand priority audiences, emerging needs, and opportunities for Marketing to create and develop demand; maintain accountability for marketing-sourced pipeline and product purchases.
Connect Marketing programs with Sales outreach and follow-up so developing audience interest has a clear next step.
Develop campaigns supporting qualified Sales opportunities, product purchases, partner engagement, or other relevant actions.
Incorporate Sales feedback and market insights into future program planning and optimization.
Turn broader Marketing priorities into clear workstreams, briefs, and decisions that keep integrated programs moving.
Coordinate internal and external capabilities for integrated programs, including lifecycle marketing, content, creative, web, SEO, social media, paid media, and other partners.
Build productive working relationships across Marketing, Sales, Revenue Operations, Programs, and organizational leadership.
Identify dependencies, resolve execution gaps, and encourage thoughtful experimentation and continuous improvement.
Use Marketing and performance platforms to guide programs, understand audience behavior, and identify data gaps.
Partner with the Vice President of Marketing, Revenue Operations, and agency partners to translate measurement priorities into dashboard requirements, reporting improvements, and practical data integrations.
Strengthen campaign tracking conventions and data-quality practices to make reporting more useful for Marketing decisions.
Work with the Vice President of Marketing to translate established priorities into coordinated execution and surface decisions requiring broader strategic or budget alignment.
Partner with Sales, Programs, and business leaders to shape programs around audience needs and relevant business outcomes.
Share program priorities, dependencies, and performance findings with cross-functional partners so teams can make informed decisions and coordinate next steps.
Perform other duties or functions as assigned.

Benefits

Medical, dental, and vision insurance with multiple plan options.
Health Savings Account (HSA) with company contributions up to $400 for individuals and $800 for families annually.
Flexible Spending Accounts (FSA) for health and dependent care expenses.
401(k) retirement plan with up to 3% company match.
Short-term and long-term disability insurance and basic life insurance.
Up to $500 per year in professional development reimbursements.
Employee Assistance Program (EAP) with counseling and mental wellness support.
Wellness programs, including virtual fitness, nutrition, and mindfulness classes.
Pet insurance.
Legal assistance.
ID theft protection.
Employee discount perks.