Director, Demand Generation

Sectigo•Scottsdale, AZ

2d•Hybrid

About The Position

Sectigo is seeking a Demand Generation leader to build an integrated campaign motion and lead the company’s demand generation strategy. The Director drives pipeline growth through integrated, multi-channel marketing campaigns and owns Marketing’s pipeline number. The role partners closely with sales and marketing leadership to coordinate campaigns across digital, field, and partner channels, and leads the team responsible for delivering them. The ideal candidate has a strong B2B SaaS marketing background, deep account-based demand generation expertise, and a record of building and scaling revenue-driven programs. This is a full-time position in a hybrid model, with work at the Scottsdale office at least 3–4 days per week. The role reports to the Scottsdale office. Targeted compensation is USD 160,000–180,000 plus a bonus structure, subject to internal equity and years of experience; the range may be adjusted through an approval process based on business needs and market trends.

Requirements

At least 10 years of experience in B2B demand generation.
At least 5 years of experience in a leadership capacity.
Proven expertise in account-based demand generation, including running demand on a waterfall or demand unit model.
Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner, and lifecycle programs.
Working knowledge of marketing automation and CRM tools such as Salesforce or HubSpot, and intent or ABM platforms such as 6sense or Demandbase.
Deep understanding of enterprise sales cycles and complex account dynamics, with a track record of owning a pipeline number alongside sales.
Strategic, revenue-driven approach and a record of measurable business outcomes.
Strong leadership and team-building abilities, including the ability to influence cross-functional teams.
Excellent communication and presentation skills, including the ability to engage and persuade senior stakeholders.
Highly analytical and data-driven, with the ability to apply AI to turn insights into actionable strategies.

Nice To Haves

Bachelor’s degree in Marketing or a related field is strongly recommended.
MBA and/or an advanced degree is preferred.
Background in B2B SaaS and/or security software industries.
One-to-one ABM experience.

Responsibilities

Own Marketing’s pipeline number and orchestrate demand across digital, field, and partner channels.
Design and deliver integrated, multi-channel campaigns for net-new, installed-base, and partner motions, supported by reusable playbooks and templates.
Define how Sectigo selects, tiers, and engages target accounts using intent and account data in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model.
Establish a collaboration framework with sales, pipeline conversion, and product marketing so campaigns, follow-up, and account plans work together.
Lead the use of marketing automation, intent, and ABM platforms to execute targeted campaigns at scale.
Define KPIs and reporting for pipeline, conversion, and cost per pipeline dollar; manage demand program investment and optimize programs using data insights.
Lead lifecycle and customer marketing programs to increase renewal, expansion, and customer loyalty.
Build and mentor campaign and customer marketing managers, fostering accountability and performance excellence.
Monitor industry trends, including AI-enabled demand, and introduce tested tactics into campaigns.
Perform additional tasks assigned in response to company initiatives and business needs.