Director, Demand Generation

Sectigo•Scottsdale, AZ

3d•$160,000 - $180,000•Hybrid

About The Position

Sectigo is seeking a Director, Demand Generation to lead its demand generation strategy and drive pipeline growth through integrated, multi-channel marketing campaigns. The role owns Marketing’s pipeline number and works closely with sales and marketing leadership to coordinate campaigns across digital, field, and partner channels. The director will build and scale revenue-driven programs, with a focus on B2B SaaS marketing and account-based demand generation. The position leads campaign and customer marketing managers, establishes consistent campaign playbooks and processes, strengthens alignment among sales, pipeline conversion, and product marketing, and oversees demand technology, measurement, budget, and optimization. It also leads lifecycle and customer marketing programs to support renewal, expansion, and customer loyalty, while identifying and testing new tactics, including AI-enabled demand approaches. This is a full-time hybrid position based at Sectigo’s Scottsdale office, with an expectation to work from the office at least 3–4 days per week. The position reports to a role not specified in the posting. Targeted compensation is USD 160,000–180,000, plus a bonus structure; compensation is subject to internal equity and years of experience.

Requirements

At least 10 years of experience in B2B demand generation.
At least 5 years of experience in a leadership capacity.
Strong background in B2B SaaS and/or security software industries.
Expertise in account-based demand generation, including experience operating on a waterfall or demand unit model.
Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner, and lifecycle programs.
Working knowledge of marketing automation and CRM tools such as Salesforce or HubSpot, and intent or ABM platforms such as 6sense or Demandbase.
Deep understanding of enterprise sales cycles and complex account dynamics, with a track record of owning a pipeline number alongside sales.
Strategic, revenue-driven approach and a track record of driving measurable business outcomes.
Leadership and team-building skills, including the ability to influence cross-functional teams.
Strong communication and presentation skills, including the ability to engage and persuade senior stakeholders.
Analytical and data-driven, with the ability to apply AI to translate insights into actionable strategies.

Nice To Haves

One-to-one ABM experience.
MBA and/or an advanced degree.
Bachelor’s degree in Marketing or a related field is strongly recommended.

Responsibilities

Own Marketing’s pipeline number and orchestrate demand across digital, field, and partner channels.
Define and deliver integrated, multi-channel campaigns for net-new, installed-base, and partner motions, supported by reusable playbooks and templates.
Set the account-based strategy, including target-account selection, tiering, and engagement using intent and account data in partnership with sales; operate demand on the Demand Unit Waterfall or a similar model.
Establish collaboration among sales, pipeline conversion, and product marketing so campaigns, follow-up, and account plans work together.
Lead the use of marketing automation, intent, and ABM platforms to execute targeted campaigns at scale.
Define KPIs and reporting for pipeline, conversion, and cost per pipeline dollar; manage demand-program investment and optimize based on data insights.
Lead lifecycle and customer marketing programs to increase renewal, expansion, and customer loyalty.
Build and mentor campaign and customer marketing managers, fostering accountability and performance excellence.
Monitor industry trends, including AI-enabled demand, and bring tested new tactics into campaigns.
Perform additional tasks assigned in response to company initiatives and business needs.