Director of Demand Generation

Lion Real Estate Group, LLC•Nashville, TN

About The Position

The Director of Demand Generation creates demand to meet occupancy and reputation goals for Lion Real Estate Group communities. This role owns the strategy, budget, and channels that generate prospects and convert them into tours, applications, and signed leases. Working with regional and onsite teams, the Director anticipates occupancy challenges, responds quickly, and demonstrates the return on marketing spend. The position combines hands-on campaign execution with leadership, team development, and collaboration across the company. The Director builds and manages the annual demand-generation plan and marketing budget; oversees digital advertising, community websites, SEO, lead management, recovery and renewal campaigns, reporting, vendors, and brand consistency; and leads and develops the marketing team. The role partners with Operations, Investments/Acquisitions, Learning & Development, regional leaders, and onsite teams to ensure marketing standards, training, and tools are applied across communities. The position is accountable for business results, resident experience, and team member experience. It models a people-centric leadership approach focused on results, relationships, development, culture, and future leadership. The role reports to the Chief Operating Officer. It is based at the Nashville Corporate Office or may be remote in specified markets (NC, TX, GA), with travel to communities as needed.

Requirements

At least 5 years of experience in demand generation or performance marketing, including at least 2 years leading people.
Experience in multifamily, real estate, or another multi-location, high-volume business.
Proven results with paid search, paid social, SEO, and ILS channels.
Strong analytical skills and experience building dashboards and attribution reports.
Experience managing a multi-million-dollar marketing budget and outside agencies.
Bachelor's degree in marketing, business, or a related field, or equivalent experience.

Nice To Haves

Hands-on experience with property management and CRM platforms such as Yardi, RealPage, Entrata, Knock, or Funnel.
Knowledge of fair housing advertising rules.

Responsibilities

Build and manage the annual demand-generation plan and marketing budget, allocating spending by community according to occupancy, lease expirations, and lead-to-lease performance.
Own paid search, paid social, internet listing services (ILS), retargeting, and display, optimizing for cost per lease.
Drive traffic and conversion on community websites and oversee local SEO/GEO/AEO, listings, and online reputation.
Ensure leads are captured, routed, and followed up on quickly; partner with leasing teams on CRM workflows, call tracking, and response times.
Launch targeted campaigns for acquisitions and communities below occupancy targets.
Support renewal campaigns with property management to achieve desired resident retention.
Report weekly on traffic, leads, tours, applications, leases, and spend by source and community, and turn findings into clear actions.
Select and manage agencies, ILS partners, and marketing technology providers, holding them accountable to performance and contract terms.
Maintain consistent messaging, creative, and pricing presentation across channels and communities.
Hire, coach, and develop marketing team members; create a development plan for every team member and prepare successors for key roles.
Work with training to transfer knowledge about lead nurturing and marketing strategy to onsite teams.
Partner with Operations, Investments/Acquisitions, Learning & Development, and regional leaders so marketing standards, training, and tools reach every community.
Share spending, results, and misses openly with leadership and onsite teams; guide teams through changes in channels, tools, and markets; build collaborative and inclusive relationships; and continuously test, measure, and retire ineffective approaches.

Benefits

Medical insurance, with 77% of employee/dependent premiums paid by Lion.
Health Savings Account (HSA).
Dental insurance, with 99% of employee premiums paid by Lion.
Vision insurance, with 99% of employee premiums paid by Lion.
Voluntary plans including Life/AD&D, Accident, Critical Illness, Hospital Indemnity, and Pet Insurance.
401(k) retirement savings plan with 6% company match.
Paid time off policies including vacation, sick leave, bereavement leave, and holidays.
Paid holidays: New Year's Day, MLK Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, Christmas Eve, and Christmas Day.
Paid parental leave.
Employee Assistance Program.
Volunteer Time Off.
Rewards Program.