Director of Demand Generation

commercetools • Boston, MA

10d • Hybrid

About The Position

The Director of Demand Generation owns the global strategy and execution for generating pipeline across target enterprise accounts. The role leads a multidisciplinary global team spanning Digital Marketing, ABX, Field and Regional Marketing, Corporate Events, and Web Experience, partnering closely with Sales and Revenue Operations to turn demand into predictable revenue.

The director designs an integrated, multichannel demand engine aligned with corporate ARR targets, market expansion goals, and enterprise ideal customer profiles. They lead targeted account-based marketing for enterprise accounts, pursuing both new logos and expansion across North America, EMEA, APAC, and LATAM. The role establishes data-driven measurement of conversion rates, pipeline velocity, CAC, ROMI, and marketing-attributed or influenced pipeline, and aligns marketing targets and lead handoffs with Global Sales.

The position also owns the global demand generation budget, using ROI analytics and attribution models to guide resource allocation, and identifies ways to scale marketing programs through AI-enabled approaches. The role is hybrid, with three days per week in the Boston or London office.

Requirements

• 10+ years of progressive demand generation leadership in enterprise B2B SaaS or software.
• Proven experience leading and inspiring remote, cross-functional go-to-market teams across multiple regions and time zones.
• Mastery of modern enterprise go-to-market plays, multi-touch attribution, data analytics, and modern marketing technology stacks, including CRM, marketing automation, and intent data engines.
• Strong business acumen and ability to apply pipeline math, unit economics, and data-backed decision-making.
• Exceptional communication skills and demonstrated ability to align product, sales, finance, and executive stakeholders around shared growth goals.
• Curiosity about using AI tools and capabilities to work more effectively, with a drive to learn and apply them within the team.

Nice To Haves

• Experience in headless or composable commerce, middleware, or developer-centric infrastructure.
• Experience with the marketing technologies and approaches described, including CRM, marketing automation, intent data, ABX, and multi-touch attribution, is presented as a desired area of mastery.

Responsibilities

• Design and execute an integrated, multichannel global demand engine aligned with corporate ARR targets, market expansion goals, and enterprise ICPs.
• Lead, mentor, and expand a global team across ABX, Field Marketing, Digital, Web, and Events, fostering experimentation, accountability, and commercial excellence.
• Develop targeted ABX strategies for enterprise accounts to drive net-new logos and expansion across North America, EMEA, APAC, and LATAM.
• Establish data-driven tracking of end-to-end conversion rates, pipeline velocity, CAC, ROMI, and marketing-attributed or influenced pipeline across channels.
• Partner with Global Sales leadership to align marketing targets with sales pipelines, improve lead-to-opportunity handoffs, and coordinate go-to-market execution.
• Identify and implement AI-supported ways of working to scale marketing programs and outcomes.
• Manage the global demand generation budget and make resource-allocation decisions using ROI analytics and attribution models.

Benefits

• Comprehensive health benefits for employees and dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities, including an annual learning budget, self-paced learning platforms, language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus, providing additional fully paid parental leave beyond government-provided leave.
• Family Flex Program offering remote work for a number of days per year to support family connectivity.
• Equity participation program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed