Director of Demand Generation
About The Position
The Director of Demand Generation owns the global strategy and execution for generating pipeline across commercetools’ target enterprise accounts. The role leads a multidisciplinary team spanning Digital Marketing, ABX, Field and Regional Marketing, Corporate Events, and Web Experience, while partnering closely with Sales and Revenue Operations to turn demand into predictable revenue. The director designs and executes an integrated, multichannel global demand engine aligned with corporate ARR targets, market-expansion goals, and enterprise ideal customer profiles. The role develops account-based marketing programs for both new and existing enterprise accounts across North America, EMEA, APAC, and LATAM, and establishes data-driven measurement of conversion rates, pipeline velocity, customer acquisition cost, return on marketing investment, and marketing-attributed or influenced pipeline. The position also aligns marketing and sales goals and execution, improves lead-to-opportunity handoffs, manages the global demand-generation budget using ROI and attribution analysis, and identifies ways to scale marketing programs using AI. The role is hybrid, with three days per week in the Boston or London office.
Requirements
- 10+ years of progressive demand-generation leadership in enterprise B2B SaaS or software.
- Proven experience leading and inspiring remote, cross-functional go-to-market teams across multiple regions and time zones.
- Mastery of modern enterprise go-to-market programs, multi-touch attribution, data analytics, and modern marketing technology stacks, including CRM, marketing automation, and intent-data engines.
- Strong business acumen and demonstrated interest in pipeline math, unit economics, and data-backed decision-making.
- Exceptional communication skills and demonstrated ability to align product, sales, finance, and executive stakeholders around shared growth goals.
- Curiosity about using AI tools and capabilities to work more effectively, and willingness to learn and apply them with the team.
Nice To Haves
- Experience in headless or composable commerce, middleware, or developer-centric infrastructure.
- A creative problem-solving and systems-building mindset, with an ability to simplify complex challenges.
- Curiosity, commitment to continuous learning, and an inclination to contribute to a trusting, collaborative team environment.
Responsibilities
- Design and execute an integrated, multichannel global demand-generation engine aligned with ARR targets, market-expansion goals, and enterprise ICPs.
- Lead, mentor, and expand a global, multidisciplinary team across ABX, Field Marketing, Digital Marketing, Web Experience, and Events.
- Develop account-based marketing strategies for enterprise accounts to generate new logos and expand existing accounts across North America, EMEA, APAC, and LATAM.
- Establish data-driven measurement of end-to-end conversion rates, pipeline velocity, CAC, ROMI, and marketing-attributed or influenced pipeline across channels.
- Partner with global sales leadership to align marketing targets with sales pipelines, optimize lead-to-opportunity handoffs, and coordinate go-to-market execution.
- Identify and implement AI-supported ways of working to scale marketing programs and outcomes.
- Manage the global demand-generation budget and make resource-allocation decisions based on ROI analytics and attribution models.
- Foster a team culture of experimentation, accountability, and commercial excellence.
Benefits
- Comprehensive health benefits for employees and dependents.
- Access to OpenUp personalized mental health support.
- Learning and development opportunities, including an annual learning budget, self-paced learning platforms, language training, personalized coaching, mentorship, and leadership programs.
- Family Leave Plus, providing additional fully paid parental leave on top of government-provided leave.
- Family Flex Program, which offers remote-work days during the year to support family connectivity.
- Equity participation program.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
