Director of Demand Generation

GC AI

1d•$197,000 - $250,000•Remote

About The Position

GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one. More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes. GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works: 📈 1% Better Every Day: small, compounding improvements across everything you ship. ❤️‍🔥 Customer Obsession: start with the customer and work backward. 🚀 Ship Today: bias toward action and iteration over perfection. 🧗 Find a Way: resourcefulness and ambition over constraint. 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable. 🎯 Own It: full accountability, proactive communication, and attention to detail. About The Role In-house lawyers find GC AI in ways most SaaS companies would envy. They take our AI classes, meet us at tradeshows and upscale events, watch our webinars, read our newsletter, join our Slack community, listen to CZ and Friends, and tell their general counsel friends. Then they start a trial, buy seats, and bring their whole team (and increasingly, their colleagues outside legal). That flywheel works. Now we need someone to turn it into a predictable, scalable pipeline engine that reaches the next several thousand legal teams, from fast-growing startups to Fortune 500 companies. We are hiring our Director of Demand Generation to own GC AI's pipeline number. You will build and run the programs that create qualified opportunities across self-serve, mid-market, enterprise, and expansion motions. You will also build the team, systems, and operating rhythm to scale them. You'll partner daily with Sales, our SDR team, Revenue Operations, Marketing Operations, Product Marketing, Brand, and Customer Success. This role reports to the CMO and combines strategic leadership with hands-on execution. You'll set the plan in the morning and ship the campaign in the afternoon.

Requirements

8+ years in B2B demand generation, growth, or performance marketing, including 2+ years leading a team or function at a high-growth software company
A record of owning a pipeline number and hitting it, and you can walk us through the numbers behind every decision
Experience managing a meaningful paid budget (seven figures annually) and showing the pipeline it produced
Experience running demand across both product-led (trial, self-serve) and sales-led motions, from mid-market to enterprise
Strong analytical and measurement chops across attribution, experimentation, funnel conversion, and unit economics; you build your own dashboards rather than wait for them
Hands-on fluency with HubSpot and plus modern GTM tools
AI-native operator: you actively use AI in your own work and can describe specific campaign, targeting, creative, or reporting workflows you've automated or compressed
Experience marketing to skeptical, sophisticated buyers. Selling to lawyers, legal ops, finance, or security leaders is a strong plus
Excellent writing and an eye for creativity that converts
High-growth startup experience
Clear ownership, accountability, and follow-through

Nice To Haves

Experience in legal tech or selling to in-house legal teams
Experience scaling an education-, community-, or webinar-led funnel
Experience supporting an SDR/BDR function in partnership with Sales

Responsibilities

Own the Pipeline Number: Own marketing-sourced and marketing-influenced pipeline targets, with full accountability for volume, quality, and velocity
Build the demand plan with Sales, including pipeline coverage targets by segment and a clear channel-level forecast
Report weekly on pipeline, conversion, and spend efficiency to leadership; run a regular pipeline review with Sales leadership
Lead the Demand Generation Team: Hire, mentor, and develop demand generation marketers as the function grows
Set the operating rhythm, quality bar, and playbooks for the next stage of growth
Build the Full-Funnel Engine: Build segmentation and tiered account-based programs for enterprise and strategic accounts, coordinated with Sales and SDR plays
Design and run integrated campaigns end-to-end: audience, offer, landing page, copy, paid amplification, nurture, sales follow-up, and post-campaign analysis
Define demand generation KPIs
Partner with Marketing Operations, RevOps, and GTM Engineering on processes and attribution so every program connects pipeline and revenue
Orchestrate pipeline efforts across teams
Collaborate with field marketing to drive pipeline from tradeshows and executive events
Partner with the digital acquisition leader on paid strategy and budget across channels
Work with our partners on co-marketing, integrations, launches, and joint programs
Work closely with our sellers on account selection, messaging, sequencing, and follow-up
Partner with Customer Success on expansion campaigns

Benefits

Medical, Dental & Vision — Comprehensive coverage for you and your family
Life & Disability Insurance — Added protection when you need it most
Retirement Plan — Plan and save for your future
Parental Leave — Time to focus on what matters most
Continuous Development — Up to $3,000/year for job-related learning & development
In-Office Meals — DoorDash credits for breakfast, lunch & dinner
Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
Company Holidays — 15 company holidays + 3 additional “Me Days”
Home Office Setup — $500 for new hires to build out their workspace
Cell Phone Reimbursement — $50/month toward your phone bill
Relocation Support — Assistance to help make your move easier