Director of Demand Generation

NexHealth•San Francisco, CA

11d

About The Position

NexHealth is building infrastructure that connects fragmented healthcare systems and supports software, APIs, payments, and patient experiences. The Director of Demand Generation will own NexHealth’s pipeline number and build the demand system that supports it. The current demand engine is primarily designed for the SMB motion, while enterprise demand, forecasting, and reporting across audiences are still developing. This role will strengthen existing programs and build new capabilities, bringing demand generation, marketing operations, and events together as an accountable system. The Director will develop and deliver a multi-channel demand plan against MQL and pipeline targets, supported by bottoms-up channel forecasts. The role will establish distinct strategies for SMB, enterprise groups and DSOs, and developers and digital health companies using NexHealth’s API. It will manage channel investment, launch the company’s first ABM program, and make events accountable to pipeline outcomes. The Director will own marketing operations and data integrity, partnering with Revenue Operations on end-to-end lead flow and with Finance and executive leadership on channel models and assumptions. The role will lead and develop a Demand Generation Manager and an Events Lead, determine future team needs, and manage agency partners against defined briefs and performance standards. Close collaboration with Sales, Revenue Operations, Finance, and company leadership is central to the position.

Requirements

Strong experience leading B2B SaaS demand generation or growth marketing, including personally owned pipeline outcomes that can be explained in detail.
Experience owning demand generation and marketing operations together, or running demand generation in close partnership with operations.
Background in a high-volume SMB motion and judgment to develop distinct playbooks for segments with different conversion patterns.
Track record of building or substantially scaling an ABM program, including defining target accounts with Sales and engaging multiple stakeholders across a buying committee.
Ability to build a bottoms-up, channel-level forecast and clearly defend its assumptions to Finance and executive leadership.
Hands-on fluency with marketing automation such as HubSpot or equivalent and CRM, with responsibility for data integrity.
Proven people-management experience, including setting strategy, engaging a team, hiring, and managing performance.
Root-cause thinking: diagnose volume, conversion, and velocity when metrics change, and build programs designed to scale.
Comfort building the plan and making sound, timely decisions when answers are not already defined.

Nice To Haves

Experience with consumer or product-led growth motions.
Hands-on experience with intent data platforms and multi-touch attribution.
AI-driven marketing workflows running in production, rather than only in pilot.
Experience marketing to developers or selling API products.

Responsibilities

Own the pipeline number and deliver a multi-channel demand plan against MQL and pipeline targets, supported by a bottoms-up forecast by channel.
Set distinct channel strategies for high-volume SMB, enterprise groups and DSOs, and developers and digital health companies building on the API.
Assess channel spending, reallocate for efficiency, test new channels, offers, and strategies, and discontinue investments that do not perform.
Launch NexHealth’s first ABM program with Sales, building target account lists from fit, intent, and engagement data and running multi-threaded plays across enterprise buying committees.
Manage the events program against pipeline goals, with a clear thesis and target outcome for each event.
Lead the marketing stack and campaign operations, and partner with Revenue Operations on end-to-end lead flow and data integrity.
Build and present channel-level models to Finance, explain their assumptions, and adjust plans as evidence develops.
Coach and develop a Demand Generation Manager and an Events Lead, assess future team needs, and make the case for hiring.
Manage agency partners as an execution arm against defined briefs and performance standards.
Partner with Sales, Revenue Operations, Finance, and company leadership to surface risks early and drive decisions.