Director, Demand Generation
About The Position
LRN is hiring a remote Director, Demand Generation, North America, to lead the strategy and execution of demand generation programs focused on acquiring new leads and customers and improving conversion rates across the funnel. The role will develop integrated, data-driven, buyer-intent-led programs to increase engagement, improve lead quality, and accelerate pipeline creation for LRN’s solutions across North America. The Director will work cross-functionally with Sales, Marketing, Revenue Operations, agency partners, regional marketing directors, and SDR/BDR resources to coordinate marketing and sales development efforts and maximize conversion efficiency.
Requirements
- 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs and integrated and ABM campaigns.
- Proven success optimizing B2B funnel performance metrics, such as MQL conversion and lead-to-meeting rate.
- Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
- Deep expertise with marketing automation and CRM platforms, such as HubSpot and Salesforce.
- Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation.
- Experience managing agency partners and cross-regional and cross-functional stakeholders.
- Experience in B2B SaaS, enterprise software, and/or technology industries.
- Strong familiarity with North American enterprise buyer journeys.
- Experience working in a global marketing organization and collaborating with regional counterparts.
Responsibilities
- Develop and own North America demand generation strategy for new business acquisition and conversion improvement across all funnel stages.
- Manage a multi-channel budget.
- Lead integrated campaigns across digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR, and in-person events.
- Build account-based marketing campaigns that move marketing-qualified accounts toward sales readiness and provide timely insights to Sales.
- Develop persona-driven campaigns using Sales customer insights and Product’s roadmap, aligned with vertical priorities and regional objectives.
- Partner with Sales and Revenue Operations to gather pipeline insights, define target audience segments, establish lead goals and conversion metrics, and maintain accountability throughout the funnel.
- Build assets, workflows, and sequences with Marketing Operations to drive engagement and responses.
- Optimize paid media performance with agency partners.
- Guide BDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
- Coordinate pre-event, event, and post-event initiatives with the Marketing Events Manager.
- Partner with Marketing Operations to analyze funnel performance and velocity, identify drop-off points, and improve conversion efficiency.
- Define and implement lead handoff, feedback-loop, and performance-tracking processes between Marketing and SDR teams.
- Conduct A/B testing, optimize messaging, and analyze channel performance to improve acquisition and conversion outcomes.
- Monitor funnel metrics, including impressions, CTR, MQL-to-SQL rate, and SQL-to-opportunity rate, and provide actionable recommendations.
- Report on performance and ROI and drive continuous-improvement initiatives.
- Share best practices and insights across the global marketing organization.
Benefits
- Flexible PTO, US public holidays, and sick time.
- Medical, dental, and vision benefits.
- 401(k) with employer match.
- Life insurance and short-term and long-term disability benefits.
- Health and wellness reimbursements.
- Health savings and flexible spending accounts.
- Employee Assistance Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
