Director, Demand Generation

TriNet•Atlanta, GA

1d•$125,000 - $250,000

About The Position

The Director, Demand Generation drives TriNet’s pipeline growth by planning, executing, and optimizing integrated marketing programs. The role leads demand generation activities across channels and works with cross-functional teams to keep programs measurable, targeted, and aligned with business goals. It requires operational discipline, data-driven decision-making, and the ability to lead a high-performing team. The director supports demand generation strategy across PEO, ASO, Broker, and local market segments, translating growth objectives into campaign plans, pipeline targets, and audience strategies. The role manages demand generation professionals; oversees campaign operations, planning, execution, and optimization; and leads lead-generation, nurturing, and lifecycle marketing programs. It also uses analytics, marketing automation, and CRM tools to report performance and guide investment decisions, collaborates with Sales and marketing teams, monitors market and competitive trends, supports ABM initiatives, manages budgets, and advocates for innovative practices. The preferred location is Atlanta, Georgia. Qualified external applicants will be considered for an in-office role based in Atlanta. Internal candidates are encouraged to consider relocation and may be considered for remote hire at the company’s discretion. The work may be performed in a clean, pleasant, and comfortable office or home setting. Salary range for Atlanta is $125,000 to $250,000; final compensation depends on skills, education, work location, and experience. Compensation may also include a bonus under TriNet’s corporate bonus plan. TriNet offers eligible permanent full-time employees benefits including medical, dental, and vision plans, life and disability insurance, a 401(k) savings plan, an employee stock purchase plan, 11 company-observed holidays, PTO, and a comprehensive leave program.

Requirements

Bachelor’s degree or equivalent experience.
Typically 10+ years of experience in demand generation, digital marketing, or related fields.
Proven experience managing demand generation programs and leading teams.
Demonstrated success driving measurable pipeline and revenue impact.
Ability to translate strategy into actionable plans and successful campaigns.
Strong team leadership, coaching, and development capabilities.
Skill in analytics, reporting, and performance optimization.
Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot, and CRM systems.
Strong communication and cross-functional partnership skills.
Proven track record of meeting demand generation KPIs and improving performance.
Understanding of B2B marketing, buyer behavior, and demand generation best practices.
Ability to communicate effectively with senior leaders and stakeholders.

Nice To Haves

Advanced degree preferred.

Responsibilities

Support development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.
Drive pipeline growth through demand creation and demand capture programs.
Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies.
Contribute to defining target markets, buyer personas, and messaging frameworks.
Manage, coach, and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts.
Promote a collaborative, accountable, and performance-driven team culture.
Oversee campaign operations, including workflows, lead routing, scoring, and conversion optimization.
Improve lead quality and conversion rates through testing, refinement, and operational rigor.
Partner with Marketing Operations to optimize inbound lead qualification processes and criteria.
Lead planning and execution of integrated, multi-channel campaigns across digital, paid media, email, social, events, and MDR.
Support local market demand generation through region-specific programs.
Manage programs that attract, capture, and qualify leads using inbound and outbound tactics.
Execute lifecycle marketing strategies and nurturing programs to improve pipeline velocity and conversion.
Use analytics, marketing automation, and CRM tools to measure performance and optimize programs.
Establish KPIs, dashboards, and reporting frameworks; provide insights to inform campaign strategy and investment decisions.
Partner with Sales, Marketing Operations, and Product Marketing to align goals, messaging, and lead processes.
Maintain communication loops to maximize pipeline efficiency and conversion.
Monitor market trends, customer insights, and competitive dynamics.
Support account-based marketing initiatives for high-value accounts.
Manage demand generation program budgets to ensure efficient resource allocation and strong ROI.
Advocate for best practices, new technologies, and innovative approaches to improve demand generation performance.
Contribute strategic recommendations within the marketing organization.
Perform other duties as assigned and comply with all policies and standards.