Marketing Demand Generation Specialist

EVOLVING SOLUTIONS INC•Medina, MN

8d•$65,000 - $80,000•Hybrid

About The Position

Evolving Solutions is seeking a Marketing Demand Generation Specialist to support business growth by connecting Marketing and Sales. The role identifies and engages prospects and priority accounts, manages and nurtures leads, develops account intelligence, and coordinates personalized outreach until prospects are ready for sales engagement. It executes demand generation and account-based marketing programs that convert campaigns, events, targeted account activity, and other initiatives into qualified leads and pipeline. The Specialist conducts personalized prospect outreach, executes targeted account and partner campaigns, manages lead intake and qualification, and coordinates campaign and event follow-up. The role maintains accurate lead and account information in Sales and Marketing Hub, monitors account engagement, and tracks lead progression, conversions, and campaign contribution to pipeline. It collaborates closely with Marketing, Sales, Product Marketing, partners, and event teams to support revenue growth and improve campaign and event outcomes. The position follows a hybrid work model, with the corporate office in Hamel, Minnesota; the stated preference is three days in the office per week. It reports to the Director of Marketing.

Requirements

Bachelor's degree in marketing, communications, or a related field.
At least three years of experience in demand generation or campaign execution, lead generation and lead management, marketing automation and CRM, marketing analytics, or related experience.

Nice To Haves

Strong written and verbal communication skills.
Proficient computer skills and knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Strong organizational skills and attention to detail, with the ability to prioritize multiple initiatives, manage deadlines, and maintain accurate lead and account information.
Experience with CRM or marketing automation tools and Microsoft Dynamics.
Comfort engaging clients and prospects through email, phone, social channels, and in-person events.
Team-oriented approach and ability to prioritize workload and meet deadlines.

Responsibilities

Engage prospects through personalized outreach to generate qualified sales conversations and leads.
Execute targeted outbound outreach for priority accounts and partner campaigns, with follow-up through email, phone, and social channels.
Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub.
Develop and execute targeted activities to engage priority accounts.
Develop and maintain account intelligence, including business priorities, technology environment, key stakeholders, relationships, and engagement history.
Identify stakeholders and decision-makers within target accounts and maintain their information in Sales Hub.
Use account-specific messaging and engagement strategies based on direction from Sales and Product Marketing.
Execute direct marketing campaigns to targeted accounts through email, digital, social, and events.
Coordinate multi-touch account engagement across Marketing, Sales, partners, and events.
Monitor account engagement and intent signals and adjust outreach based on account activity.
Execute campaigns and sales plays; coordinate assets and timelines with Product Marketing.
Build, launch, and maintain partner campaigns in Sales Hub.
Build campaign audiences, lists, workflows, and follow-up sequences.
Track campaign performance and continuously optimize campaigns.
Identify event attendees who are targets and develop pre-event outreach to drive attendance.
Engage prospects at events, capturing qualification information and next steps rather than only scanning badges.
Execute structured post-event follow-up and outreach to initiate meetings or conversations.
Own intake, qualification, and tracking of inbound, partner, and marketing-generated leads.
Manage leads in Marketing and Sales Hub to ensure timely follow-up and accurate reporting.
Route qualified leads appropriately and maintain lead-status hygiene according to the lead process.
Develop and manage nurture journeys for leads that are not yet sales-ready.
Measure lead activity and track leads generated, engaged, and qualified, as well as meetings, opportunities, and pipeline.
Measure event and campaign contribution to pipeline and report on lead progression and conversion.
Collaborate across Marketing and Sales teams to support aligned execution and revenue growth.